Posted on November 29, 2013 11:16 am by Shel Holtz | Instagram | Crisis Communication | Ethics | Marketing | Mobile | PR | Social Media
I hope all of my American readers enjoyed a warm, restful and rewarding Thanksgiving Day. My readers are among the most important parts of my life for which I gave thanks yesterday—along with my family, friends, and colleagues. I’m also thankful that the communications profession continues to provide so many opportunities for commentary, experimentation and significant contributions to employers and clients…
Posted on November 8, 2013 8:06 am by Shel Holtz | Instagram | Pinterest | Advertising | Brands | Facebook | Google+ | Marketing | Mobile | Social Media | Social networks
With the Twitter IPO leading the pack, a flood of important and interesting stories and reports has surged across the digital and social space. Here are some you might have missed. You’re welcome to explore the collection of all the stories from which I choose those appearing here in the Wrap. I save them at my link blog at LinksFromShel.tumblr.com.
Posted on October 19, 2013 2:47 pm by Shel Holtz | Advertising | Mobile | Research
(c) Can Stock PhotoA lot has been made of the recently-released data analysis that shows iPhone owners are wildly more valuable to iPhone users than Android users. Facebook ad buyer Nanigans looked at more than 200 billion ads on Facebook and calculated that ads produce 1,790% more return from iPhone users than Android. In fact, it costs more to advertise…
Posted on August 29, 2013 5:47 pm by Shel Holtz | Marketing | Mobile | Social Media | Social networks
You already know the switch to mobile computing is irrevocable and that planning for mobile first is more than just a good idea. What you may not know is that the next generation of social networks could have a dramatic impact on the approach your organization takes to connecting with customers and other stakeholders.
Don’t be embarrassed if you’re not aware of the rise…
Posted on August 16, 2013 8:26 am by Shel Holtz | Brands | Channels | Crisis Communication | Google+ | Measurement | Media | Mobile | Research | Social Media
(c) Can Stock PhotoDuring the week The New York Times went down and The Washington Post was hacked, one is left to wonder whether these online news services might have been well served with an unhackable analog backup. Maybe a print version? All kidding aside, the Times simply shifted its news publication to Facebook, using the Facebook Notes tool to…
Posted on August 13, 2013 7:24 am by Shel Holtz | Visual Communication | Brands | Mobile | Social Media | Video
If marketers love Vine and Instagram, it should take about 15 seconds for them to jump on MixBit.
Launched last Thursday by YouTube co-founders Steve Chen and Chad Hurley, MixBit is the latest social visual communication tool to compete in an increasingly crowded field that also includes household names like Pinterest and Tumblr, along with services with high hopes like Streamzoo,…
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