2012-09-21
Posted on September 21, 2012 10:49 am by Shel Holtz
| Advertising
Image (c) CanStockLet’s wrap the week with a look at some of the stories that crossed my news feeds over the last seven days. In case you’re interested, I collect the items from which I choose Friday Wrap items in a link blog at linksfromshel.tumblr.com.
Salesforce fires a shot across the bow of SMMS providers
I was lucky enough to be in the audience yesterday for the introduction of Salesforce’s new product, Marketing Cloud. Based on the demo, I believe Marketing Cloud has just taken the top spot among Social Media Management Software (SMMS) companies like Sprinklr and Expion. By integrating the services of acquisitions Buddy Media… Read More »
2012-09-07
Posted on September 7, 2012 12:22 pm by Shel Holtz
| Brands
Image (c) Can Stock PhotoDid you miss me last week? The Brazil trip turned into a longer stay than I planned, thanks to airport closures due to Hurricane Isaac. But I’m back, so let’s wrap the week! This is my (mostly) weekly review of items that crossed my newsfeeds over the last seven days that are interesting enough to report but didn’t make it as a standalone blog post. It’s all derived from my link blog, which you’re always free to visit or subscribe to.
Feel free to call it “social business.” Just don’t call it the “social enterprise”
File this under: “Really?” If ever there was a generic term, “social enterprise” is one. I’ve… Read More »
2012-09-07
Posted on September 7, 2012 6:42 am by Shel Holtz
| Mobile
Voice mail is on the way out.
Internet phone company Vonage reported that the volume of voice mail users left was down 8% from the same period in 2011, and the number of voice mail messages users retrieved fell 14%. A Vonage spokesperson told USA Today that users “hate the whole voice mail introduction, prompts, having to listen to them in chronological order.” And then there’s text messaging, data messaging and services like Google Voice that transcribe voice mail messages into text and deliver them to your phone via text message or to your email.
On the other hand, voice mail be be poised for a comeback.
If it is, it won’t be your… Read More »
2012-09-05
Posted on September 5, 2012 1:00 pm by Shel Holtz
| Marketing
Choosing the right medium for communication has always been a critical step in the strategic planning process. Crafting communications to accommodate audiences’ tendencies to shift seamlessly from one medium to another, however, has never been a consideration.
Through casual observation, it has become obvious that people do switch fairly seamlessly between media these days. Thanks to research just out from Google, which worked with market analysts Ipsos and Sterling Brands, we have a much better understanding of the hows and whys. Armed with this information, communicators should be able to start strategizing for multiple-device… Read More »
2012-08-03
Posted on August 3, 2012 11:23 am by Shel Holtz
| Channels
(c) Can Stock PhotoThe Friday Wrap is a collection of items from the last week I found interesting. Not interesting enough to turn into a whole blog post, but interesting enough to include in The Friday Wrap.
Can we be #PositivelySocial for at least one day?
Frank Eliason, who rose to folk-hero status for introducing the Comcast Cares Twitter account—one of the first large-scale uses of social media for customer service—is dismayed by the hostility and bullying that characterizes so much of the give-and-take in the social media space. In an effort to get everyone to pause and take a deep breath, he’s proposing that August 14—exactly… Read More »
2012-07-27
Posted on July 27, 2012 11:31 am by Shel Holtz
| Augmented Reality
(c) Can Stock PhotoMy feeds deliver some great content, but I can’t write an individual blog post about them all. Hence, the Wrap.
Can PR lead the move toward media convergence?
I wrote last week about The Altimeter Group’s report on media convergence and the need to move past organizational silos that isolate PR, marketing, advertising and other communication functions (while still maintaining areas of specialization and expertise). When it comes to the profession to which organizations should turn to manage the convergence, the answer is shaping up to be public relations. After all, if your organization’s reputation is in the tank,… Read More »
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