Friday Wrap #120: Vine for audio, hashtags gone bad, Ello goes viral, employees like badges, & more

Friday Wrap #120
Flickr photo courtesy of Peter Gordon
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of interesting ways lately, even if it hasn’t attracted a lot of attention. Yammer co-founder Alan Braverman thinks there’s something going on, though, which is why he launched Sobo, a “social soundboard” (currently only for iOS), enabling… Read More »

5 technologies that aren’t dead (or even on life support)

Read enough digital media experts, and you’ll be convinced that any number of still-useful tools and channels aren’t worth your time, money, or effort. Usually the “{fill in the blank} is dead” meme is just hyperbole.

In general, new media don’t kill old media; old media adapts and often contracts, but doesn’t disappear and rarely is even marginalized. Based on their strengths, these channels and tools tend to find their new level.

I chose the five items listed here because over the last couple weeks, I’ve read items that reinforce the notion that their deaths have been greatly exaggerated.

Check-ins

Number of Google search… Read More »

Friday Wrap #119: PR Wikipedia guide, bloggers as journalists, TwitPic lives, interactive packaging


Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt Brown
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to follow.

News

IPR releases Professional’s Ultimate Guide to Wikipedia—William Beutler has been one of the key thought leaders when it comes to ethical PR engagement with Wikipedia. His company, Buetler Ink,… Read More »

Friday Wrap #117: Cops go to Twitter school, social media’s low WOM value, the rise of coupons


Flickr photo courtesy of Michael Coté
Welcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on here—and in my weekly podcast—are drawn from items I collect to my link blog, which you’re welcome to follow.

News

NYPD sends commanders to Twitter school—Precinct commanders in the New York Police Department are being required to attend a Twitter… Read More »

Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more


Flickr image courtesy of jodimichelle
Greetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast.

News

Google suddenly kills of Authorship—Once highly touted as a way to connect search results contents with… Read More »

Friday Wrap #114: Edelman apologizes, Yelp goes video, Reddit demands permission, Yo takes on email

Friday Wrap #114
Wikimedia Commons image couresty of Achim Raschka
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Edelman is sorry for Robin Williams post—PR giant Edelman has issued a formal apology for a blog post by Lisa Kovitz, executive vice president of media relations strategy, in which the comedian’s death was deemed an “opportunity to engage in a national conversation.”… Read More »

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