2013-04-26
Posted on April 26, 2013 8:39 am by Shel Holtz
| Content
(c) Can Stock PhotoHere’s your weekly wrap-up of news and useful posts you may have missed during the past week. I select these stories from those I’ve collected during the week at LinksFromShel.tumblr.com.
Yahoo’s Mayer finally dishes on telecommuting policy
Marissa Mayer, Yahoo’s CEO, made waves when the company issued an edict ending telework practices and requiring employees to do their jobs on-site—even those who took the job in the first place because they could telecommute. Mayer defended the decision, reiterating the language in the HR memo that kicked off the controversy: “It’s not what’s right for Yahoo right now,” she… Read More »
2013-04-05
Posted on April 5, 2013 7:12 am by Shel Holtz
| Content
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting closer and closer to the day when a Facebook update or a tweet will be disclosure-compliant. There’s too much to report about this for a Wrap summary, so you’ll just have to wait for Monday’s episode of For Immediate Release, where I’ll report on it in detail. In the… Read More »
2013-03-18
Posted on March 18, 2013 9:06 am by Shel Holtz
| Mobile
For a few years, locations with Google Places listings received signs they could hang in their windows. The signs featured a QR code, which passersby could scan to get more information. In 2011, Google stopped printing the signs, noting that the company expected Near-Field Communication (NFC) to replace QR codes.
It’s a common enough theme, the idea that the QR code—widely chastised for a variety of perceived shortcomings—aren’t long for this world as the cooler and more versatile NFC chip makes its ascent. In a recent post summarizing technologies at SxSW, Altimeter Group’s Jeremiah Owyang wrote, “We found that QR code will quickly be… Read More »
2013-02-22
Posted on February 22, 2013 7:42 am by Shel Holtz
| Content
(c) Can Stock PhotoFriday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog, LinksFromShel.Tumblr.com
Best laid plans: Twitter limits derail Coke’s Super Bowl plans
If there’s a case to be made for maintaining your own owned platforms in addition to using social channels owned by third parties in your marketing efforts, it’s Coca-Cola’s Super Bowl experience. Despite establishing a social media “war room” to execute plans for… Read More »
2013-01-11
Posted on January 11, 2013 9:35 am by Shel Holtz
| Visual Communication
The past week has presented the Wrap with an embarrassment of riches. The challenge: Which items to include? To see the abundance of stories from which I had to choose, visit my link blog, where I collect stories and posts for consideration in the Wrap and on my podcast. The link blog is at LinksFromShel.tumblr.com.
How to generate buzz? Extraordinary customer service will do it
We are so accustomed to lackluster customer service that when somebody steps up and delivers exceptional service, it’s noteworthy. It’s also frequently not that hard. Consider the response from a LEGO customer service rep to an eight-year-old who wrote in… Read More »
2012-12-28
Posted on December 28, 2012 8:33 am by Shel Holtz
| Brands
(c) Can Stock PhotoThe Friday Wrap reviews some of the best, most interesting and newsworthy posts and articles from the last week. The items included in the Wrap are chosen from my link blog, which you are always welcome to visit: LinksFromShel.tumblr.com. I hope everyone has a very Happy New Year?
Digital fully integrated into technology consumers’ lives
A new study from IDG Research Services reveals the degree to which social media, video and mobile devices have become integral parts of consumers’ decision-making processes. The Echo Effect: understanding the Value of Tech Buyers found that 95% of respondents use at least one… Read More »
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