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Above the fold
Lines drawn at FTC native advertising workshop
It wasn’t a hearing, just a workshop for the FTC to get more acquainted with the surging practice of native advertising (aka sponsored content). The the lines were drawn quickly and clearly, with representatives of the advertising industry Read More »
I hope all of my American readers enjoyed a warm, restful and rewarding Thanksgiving Day. My readers are among the most important parts of my life for which I gave thanks yesterday—along with my family, friends, and colleagues. I’m also thankful that the communications profession continues to provide so many opportunities for commentary, experimentation and significant contributions to employers and clients everywhere. The holiday didn’t stop me from accumulating the usual mix of stories during the week, even if the flow of news was a bit subdued thanks to the impending celebration. As usual, you can find all the stories I curated Read More »
With the Twitter IPO leading the pack, a flood of important and interesting stories and reports has surged across the digital and social space. Here are some you might have missed. You’re welcome to explore the collection of all the stories from which I choose those appearing here in the Wrap. I save them at my link blog at LinksFromShel.tumblr.com.
It’s time to amp up your use of Google+ hashtags
Those who paid attention to Google’s Hummingbird update have been making significant adjustments to the SEO practices that support their social media marketing strategies. In a guest post for Duct Tape Marketing, Lauren Hogan points to a Read More »
(c) Can Stock PhotoA lot has been made of the recently-released data analysis that shows iPhone owners are wildly more valuable to iPhone users than Android users. Facebook ad buyer Nanigans looked at more than 200 billion ads on Facebook and calculated that ads produce 1,790% more return from iPhone users than Android. In fact, it costs more to advertise to Android users than those ads return.
Nanigans told VentureBeat that they hesitated to release the data, knowing it would be controversial. They decided to go ahead because, well, it is what it is. VentureBeat thinks it’s because Android attracts a lower-end audience. “Brutally Read More »
You already know the switch to mobile computing is irrevocable and that planning for mobile first is more than just a good idea. What you may not know is that the next generation of social networks could have a dramatic impact on the approach your organization takes to connecting with customers and other stakeholders.
Don’t be embarrassed if you’re not aware of the rise of mobile messaging apps and the real threat they pose to Facebook and other traditional social networks. (And yes, in case you’re wondering, I do find it funny that I’m labeling Facebook a “traditional” network.) They may be a big deal, but here in North America and Read More »