Friday Wrap #109: Yo gets serious, internal social media suffers, 3-screen advertising, and more

Friday Wrap #109
Flickr photo courtesy of Matt Reinbold
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner… Read More »

Friday Wrap #108: Google forgets, a new Vine metric, broker tweets, RIP Orkut, writing bots, & more

Fourth of July Friday Wrap
Flickr image courtesy of Epic Fireworks
To all my fellow Americans, a very happy Fourth of July. To all my friends and colleagues from around the world, happy Friday! The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


News

Consequences of “right to be forgotten” start to emerge—The European Court ruled on May 13 that Google must honor requests from Europeans who want links to… Read More »

Friday Wrap #107: Farewell to blog ranking system, teens return to Facebook, there’s more to Yo

Firday Wrap image courtesy of SNappa2006
Flickr image courtesy of SNappa2006
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Technorati kills its blog ranking system—Technorati was once the go-to resource for searching the blogosphere—including posts with specific tags—as well as identifying the most influential bloggers. Over the last several years there has been fewer and fewer references to Technorati, and last month, with virtually no… Read More »

Once again, technology eludes the communications industry

Communications at the Contextual Crossroads

While marketers trip over their own feet in the ongoing rush to be relevant during meme-producing cultural events—like the World Cup—they’re missing the bigger and far more important opportunity: contextual communication.

Robert Scoble and Shel Israel wrote about the importance of context in their latest book, “Age of Context” (a must-read). In the book, Robert and Shel identified five trends that are converging to put context at the center of people’s digital lives. The book is filled with examples dealing with everything from health and fitness to travel.

What’s nowhere to be found in the book, though, is public relations or… Read More »

Friday Wrap #105: PR agencies commit to Wikipedia standards, battle for SMEs, bots take over Twitter

Peking Duck Wrap
Image courtesy of Joyosity
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Top PR agencies commit to Wikipedia’s community standards—A group of the world’s biggest PR agencies has affirmed a commitment to abide by Wikipedia principles, and to ensure their employees and clients do, as well. The companies signing on to the affirmation include Edelman, Ogilvy & Mather, Burson-Marstellar,… Read More »

Friday Wrap #104: United still breaking guitars, Google loses mobile search share, and more

Friday Wrap #104
Dalek cupcake wrappers
Greetings from Toronto, site of the 2014 IABC World Conference. The city has dished up some great weather, which I plan to enjoy as soon as I finish up this week’s Wrap, a review of news and posts from the last week that might have flown by under your radar but are still of interest and use to communicators. During the week, I curate everything I find interesting on my link blog, Links From Shel, which you’re welcome to follow.

News

United still breaks guitars—For social media to work, companies need to do more than just use the tools as a communication channel. They need to listen and act based on what they… Read More »

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