Friday Wrap #195: Breitbart’s boycott, a corporate memo ban, the rise of voice tech, and more

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly smartphones). I’ll share what I’ve learned in a webinar scheduled for noon EST on December 14. Register

Excellence in New Communication Awards—If you have produced work that reflects innovation in the use of digital and social media, mobile media, collaborative… Read More »

Friday Wrap #194: Anonymous blogging, cribbing Wikipedia, fake Google, marketing fear

Friday Wrap #194A very happy Thanksgiving weekend to my American readers! I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Anonymous blogging platform launches—Telegram—the popular privacy-focused messaging app that features robust encryption and self-destructing messages—has introduced a new blogging platform that lets people share stories anonymously without the need to register for an account. Dubbed Telegraph, the service is “the most lightweight blogging platform ever,” according to TNW. visit the site, add a title and your name (or… Read More »

Is your copy mobile-ready? Dec. 14 webinar will get you up to speed

Register: for the “Writing for Mobile” webinar
at noon EST on Wednesday, December 14

 

I was talking recently with a colleague about crafting content for mobile. “You don’t actually write for mobile,” he said. “You write for the web. People just read it when they find it on their smartphone.”

That’s a pretty common assumption. Just yesterday an item from Business to Community crossed my feed that noted, “Too many business owners think that all they have to do is convert their regular desktop site into a mobile-friendly one.”

It would be great if it were that easy. There is ample research, though, revealing dramatic differences… Read More »

Friday Wrap #193: Fake news hits business, Facebook’s muddled metrics, a new kind of crisis

Friday Wrap #193I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing

News

PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said, “especially those who are not white, ‘Are we safe?’ Women are asking, ‘Are we safe?’ LGBT people are asking, ‘Are we safe?’” The response from Trump supporters was swift, many condemning her on social media (mainly Twitter) and calling for a boycott of Pepsi… Read More »

Friday Wrap #192: Election connections, Messenger milestone, emoji URLs, fake news, PR in B2B

Friday Wrap #192I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give marketers pause about the approach they take to the data analysis that has become so integral a part of their work. The lesson: Access to data doesn’t matter much if you don’t analyze it correctly. The big mistake in the election… Read More »

Friday Wrap #191: Mobile rules the Net, data is the new influencer, CNN election bot targets youth

Friday Wrap #191Artificial Intelligence (AI) is so important a topic these days, and accounts for so much coverage, I’m giving it its own category in the Friday Wrap starting this week. I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Look out Slack. Microsoft unleashes Teams—Microsoft has announced its Slack killer, Microsoft Teams. Microsoft CEO Satya Nadella calls it a “chat-based workspace” within Office 365, designed to bring teams together for conversation and collaboration. It also unifies Office apps like Word and Powerpoint,… Read More »

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