Posted on July 21, 2006 12:08 pm by Shel Holtz | For Immediate Release | Media | Podcasting
The New Media Release Podcast, episode 2, can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Tom Foremski and Todd Defren join…
Posted on July 14, 2006 2:19 pm by Shel Holtz | For Immediate Release | Media | Participatory Communication | Podcasting
A few weeks back, I joined a Google Groups list of communicators interested in participating in a discussion about the evolution of the new-media press release. That list is up to about 50 participants, but there hasn’t been much activity lately. I was delighted to get a call a few days back from Chris Heuer, who invited me to participate in an…
Posted on June 24, 2006 9:50 am by Shel Holtz | Business | Media
When Stephen J. Adler took over as editor-in-chief of BusinessWeek, he made it clear that he would bring the online and print staffs together, that he saw McGraw-Hill’s venerable business periodical as a single entity with online and print components. It has been a delight watching BW’s evolution. It has become a shining example of how a media enterprise incorporate several channels,…
Posted on June 21, 2006 9:23 am by Shel Holtz | External | Media
Kansas City Councilwoman Becky Nace isn’t happy that the city is spending $2 million on fees to four public relations agencies. She wonders if that money couldn’t have been better spent elsewhere, and she’s making noise about it. Nace’s dismay that a city would actually spend money on PR echoes the concerns of other civic leaders who have expressed similar outrage over their own cities…
Posted on May 23, 2006 8:42 am by Shel Holtz | External | Media | RSS
I’ve resisted jumping aboard the “press release is dead” bandwagon because I just don’t believe it. I have no argument with the issues that lead supporters of the movement to proclaim the press release’s demise. They say that most press releases have no news and are poorly written. This isn’t a recent phenomenon. I remember working for $550 per month in 1975 as assistant editor of a…
Posted on May 5, 2006 9:35 am by Shel Holtz | Blogging | Media
Some time back, a number of bloggers noted the launch of the Chrysler Firehouse blog, which limited access to the working press. Most of us don’t qualify, so we could only guess at the nature of the items posted there. Today, thanks to Chicago Tribune staffer Jim Mateja, we get a glimpse.
Mateja writes that Chrysler PR honcho Jason Vines used the…
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