Posted on August 1, 2007 8:46 am by Shel Holtz | Media | Video
It is increasingly interesting to witness the mashup of trends as various businesses experiment with and figure out new media. The latest example is the venerable New York Times, which has been innovating the use of video on its website. The notion of a newspaper doing excellent video is by itself an eye-opener. So far, the newspaper has been offering…
Posted on July 24, 2007 6:25 pm by Shel Holtz | Media | Social Media
Stephen Davies of WebitPR sent me an email that just tickled me. WebitPR issued a social media news release on behalf of Streakr. (Streakr is a spin on del.icio.us that lets people bookmark and rate content they find, identifies similar content, and enables communities to form based on shared interest in the same kind of content.)
Stowe Boyd blogged his skepticism…
Posted on June 30, 2007 2:00 pm by Shel Holtz | For Immediate Release | Media | Social Media
The New Media Release Podcast, episode can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Shannon Whitley assumes leadership of the…
Posted on May 29, 2007 7:47 pm by Shel Holtz | Media | PR | Social Media
Todd Defren pointed me (and everyone else reading his Twitter tweets) to a post by Geoffrey Livingston detailing his success with a social media news release. The case study involves the launch of a client’s website; in it, Livingston goes through the process of creating the release and chronicles the results, which included solid media and blog coverage.
A couple things are…
Posted on April 23, 2007 4:38 pm by Shel Holtz | Blogging | Media | PR
Neville reports on Eric Schwartzman’s interview with Stowe Boyd and Stowe’s assertions that…
- A social media press release is a waste of time, and
- Organizations should stop issuing press releases and simply use blogs
While Stowe does not ruffle my features (his assertion), he does put me in an odd position of defending old media. It’s odd because I spend most of my time evangelizing and…
Posted on April 4, 2007 10:09 am by Shel Holtz | Blogging | Media | Participatory Communication | Social Media | Social Networking
I am overly tired of the “X is dead” redundancy. I understand the enthusiasm with which those who spout “X is dead” embrace what they believe in, but communication channels rarely die because of the advent of something new, even when that new thing represents a revolutionary, paradigm-changing development. Print didn’t replace face-to-face communication, after all, and television didn’t kill radio.
I’ll bet the first person to leave a comment…
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