Friday Wrap #198: Marriott’s reality series, a fake news search engine, an autoplay assassination

Friday Wrap #198I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter testing notifications for breaking news—Twitter CEO Jack Dorsey insists that Twitter is a news platform, a channel for sharing what’s happening right now. Reflecting its desire to be a news app, the company has started testing notifications of breaking news. When a truck crashed into a Berlin Christmas market, Twitter pushed a news alert of the event to some users via the Twitter Moments tab; it had done the same when Fidel Castro died. The takeaway: While I don’t… Read More »

Friday Wrap #197: Anonymous worker discussions, NASA GIFs, print’s viability, executive news habits

Friday Wrap #197I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Write online reviews with no fear of lawsuits—U.S. President Barack Obama has signed the Consumer Review Fairness Act, which protects consumers who write negative reviews on Yelp, TripAdvisor, and other review sites. The bill also bans non-disparagement clauses in contracts that require consumers to agree not to write bad reviews before they can avail themselves of the business’s services. The takeaway: Businesses getting bad reviews will now actually have to make… Read More »

Friday Wrap #196: NFL lightens up, Tinder has a podcast, Starbucks launches a chatbot

Friday Wrap #196I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook patents tool to remove fake news—Facebook has filed a patent for “systems and methods to identify objectionable content.” The technology has been in the works since 2015 but takes on new urgency with CEO Mark Zuckerberg asserting Facebook has to come up with “better technical systems to detect what people will flag as false before they do it themselves.” The takeaway: This is good news for business, which is fast becoming the new target for fake news. On the other… Read More »

Friday Wrap #195: Breitbart’s boycott, a corporate memo ban, the rise of voice tech, and more

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly smartphones). I’ll share what I’ve learned in a webinar scheduled for noon EST on December 14. Register

Excellence in New Communication Awards—If you have produced work that reflects innovation in the use of digital and social media, mobile media, collaborative… Read More »

Friday Wrap #193: Fake news hits business, Facebook’s muddled metrics, a new kind of crisis

Friday Wrap #193I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing

News

PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said, “especially those who are not white, ‘Are we safe?’ Women are asking, ‘Are we safe?’ LGBT people are asking, ‘Are we safe?’” The response from Trump supporters was swift, many condemning her on social media (mainly Twitter) and calling for a boycott of Pepsi… Read More »

PR needs to be ready for fake news targeting companies

Fake News is Coming to Companies

Allergan’s Botox will soon be available for dog and cat cosmetic treatments!
GE discourages Muslim children from pursuing STEM education!
Engineer due to testify in case against Bechtel found shot to death!
Walmart sells Chinese-made toy that kills 100s of children!
CVS importing fake drugs from Syria!

None of these stories, of course, are true, nor have they appeared anywhere. I made them up. But that doesn’t mean these stories and others like them—stories that could influence perceptions of your company and affect its sales—couldn’t appear on some obscure site you’ve never heard of and spread like wildfire through social media.

Read More »

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