2013-05-03
Posted on May 3, 2013 5:22 am by Shel Holtz
| Content
(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the pool of content from which I choose the items for the Wrap, you can find them at LinksFromShel.tumblr.com
IR managers take note: Social media is a new source of investment information
While investors continue to rely on traditional sources of investment information—press… Read More »
2013-04-15
Posted on April 15, 2013 9:14 am by Shel Holtz
| Crisis Communication
Any organization that publishes best-seller lists is on notice: Your list could become the megaphone that amplifies the message of somebody else’s agenda.
Bum-rushing the charts is a social media phenomenon. In the days before we could all communicate with each other in real time, bestsellers earned their spots on lists based on the author’s history (Stephen King will always make the top 10 of The New York Times bestseller list), good marketing and slow-building word of mouth. Now that we all have our own audiences, it’s easy to issue a call to action: “Could you all buy my book on April 15 so it’ll rise to the top of Amazon’s… Read More »
2013-04-11
Posted on April 11, 2013 7:46 am by Shel Holtz
| Business
“We’re looking for that seat at the management table.”
It’s one of the most frequent refrains among communicators who often feel they don’t get enough respect in their companies. In the C-suite, leaders make decisions about company strategy. Outside views that are reported in the press but never weighed by leaders can lead to bad decisions.
Without a communications officer at the table, who will direct leaders’ attention to the coverage the company has been getting? Depending on their level of interest, individual executives may read some of the articles covering the organization, but it’s the PR department’s job to monitor… Read More »
2013-04-05
Posted on April 5, 2013 7:12 am by Shel Holtz
| Content
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting closer and closer to the day when a Facebook update or a tweet will be disclosure-compliant. There’s too much to report about this for a Wrap summary, so you’ll just have to wait for Monday’s episode of For Immediate Release, where I’ll report on it in detail. In the… Read More »
2013-03-29
Posted on March 29, 2013 7:13 am by Shel Holtz
| Content
The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the final items for the Wrap from LinksFromShel.tumblr.com, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.
Google wants to keep sponsored content out of Google News
Back in 2010, Silicon Valley… Read More »
2013-02-15
Posted on February 15, 2013 7:37 am by Shel Holtz
| Brands
(c) Can Stock PhotoAnother week come and gone. This week’s Friday Wrap covers studies, reports and news that didn’t get widespread coverage, along with the occasional post that was just plain interesting. Throughout the week, I collect the items I’ll consider for the Wrap (and my podcast) at LinksFromShel.tumblr.com.
More insights into CEOs’ use of social media
CEOs engage differently depending on the social channel they use, according to a study conducted last April by the Conference Board and Stanford University’s Rock Center for Corporate Governance. CEOs do engage, according to “What do Corporate Directors and Senior Managers… Read More »
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