How a small foundation used a new TV series to draw attention to its cause

Manhattan is the latest TV drama to suck me in. The series chronicles the lives of fictional scientists, their families, and the military in 1943, all living at the compound in Los Alamos where Robert Oppenheimer and his team developed the atomic bomb. It’s the second original scripted series from WGN America, giving more credence to the idea that television is undergoing a seismic change, with the likes of Netflix, Amazon, and Yahoo producing high-quality original programming.

Indeed, no longer should we look to the 1950s as the Golden Age of television. We’re living that right now.

Manhattan is great television. Critics and viewers… Read More »

Friday Wrap #115: Podcast suit settled, tweets from strangers, interns gone wild, PR’s gender gap

Friday Wrap #115
Flickr image courtesy of Michael Coghlan
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Vine allows video import—Casual users and superstars alike have not only made do but made some amazing 6-second videos with Vine despite the fact that you could only shoot the videos on your phone. Brands are accustomed to applying more serious production techniques to their… Read More »

Can the church-state separation of ads and editorial co-exist with native advertising?

Native advertising shouldn't be camouflaged editorialI was prepared to have all kinds of issues with John Oliver’s report on native advertising. Watching it, though, I had a problem with only one thing he said, and that one thing wasn’t that big of a deal.

From the time I was about 15, I wanted to be a newspaper reporter. I got a degree in Journalism and worked in the field for a while before leaving for organizational communications. I never lost the idealistic view of a free and independent press. I’m a huge believer in the journalistic separation of church and state.

But I’m also a believer in the potential of native advertising. The potential to salvage the news business is massive,… Read More »

Friday Wrap #111: A social web standard, press releases have legs, the rise of “sadvertising”

Friday Wrap #111
Flickr photo courtesy of Loz Pycock
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

W3C to develop social media standards—The World Wide Web Consortium has announced it will develop a standard way to build social network operations into the Web, including adding friends, commenting, and sharing updates with text, photos, and video. The standard also will allow multiple… Read More »

Friday Wrap #110: Blogger fined for success, automated PR, social-reputation link, mobile newsrooms

Friday Wrap #110
Bacon-wrapped hot dog Flickr image courtesy of Arnold Gatilao
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

French blogger fined over her review’s popularity—French blogger Caroline Doudet wrote a scathing review of the restaurant Il Giardino that met Google’s criteria so well it became the number four link in a search for the restaurant. The owner sued, claiming… Read More »

The window is closing on the opportunity to get native advertising right

Let's get native advertising right

Last June at the IABC World Conference in New York, Richard Edelman told attendees at his opening keynote that the PR industry had only about a year to get control of native advertising before it fell irrevocably into the hands of advertisers who would undoubtedly screw it up.

That window is closing and the impact of advertising dominance in the native ad space is already being felt. Earlier this week, Outbrain banned native advertising from the inventory of content it promotes on websites.

Many of the lists of recommended related content at the end of posts on publisher sites are provided by Outbrain and its competitors. They’re… Read More »

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