Friday Wrap #93: Goodbye Wildfire and Qik, social conversions suffer, desktop search declines

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

It was a mere two years ago when Google ponied up $250 million for Wildfire, a social media management system. this week, the search giant announced it would sunset the service, leaving customers like Amazon, Cisco Systems, The GAP, and Dairy Queen scrambling to find a replacement. “Google is no longer… Read More »

Jill Rowley’s dismissal could be a case of misguided adherence to 20th-century spokesperson policies

Jill RowleyJill Rowley says Oracle fired her for violating the company’s social media participation policy after she gave an interview to Advertising Age. The AdAge article from early last month offers a concise look at Rowley’s work as head of the company’s social selling effort, where she was helping Oracle’s sales staff learn how to use social networks as part of their jobs. According to Business Insider, she was transforming the team of more than 23,000 sales people.

According to Business Insider, Oracle hasn’t commented on Rowley’s dismissal. If the reason Rowley offers is accurate, though, it’s troubling on a number of levels. It’s not… Read More »

Friday Wrap #92: Millennials trust user-generated content, Wikipedia may loosen paid advocate rules

Friday Wrap 92The Friday Wrap is my weekly review of news items and posts that caught my attention. It’s not a look at the big digital and social news of the week; I figure you’ve already seen that stuff elsewhere. As I see these items, I save them to my Tumblr link blog; on Friday morning, I choose from the collection the items that appear here. Please feel free to follow the blog to stay on top of all these items I believe are useful for communicators to know.

Above the fold

Content marketers trying to reach the increasingly influential and valuable millennial market, listen up: people born between 1977 and 1997 trust user-generated content 50%… Read More »

Friday Wrap #88: Brand journalism, crowdsourcing causes, branded stickers, apology watch, and more

Friday Wrap #88
Happy Valentine’s Day!
(c) Can Stock Photo
The Friday Wrap is a weekly compendium of articles of interest to communicators that may h ave flown by under your radar. I collect stories from which I cull the items that will appear in the Wrap on my link blog, LinksFromShel.tumblr.com; I also draw on this curated collection for items I report on my podcast, The Hobson and Holtz Report. Feel free to follow the link blog to stay on top of all kinds of interesting news, reports and analysis.

Above the fold

Journalists are tapping brand journalism as a source

Companies are increasingly adopting the concept of brand journalism—employing… Read More »

Friday Wrap #84: Jelly breaks news, Facebook readies app and trending topics, GP lets employees post

The Definition of WrapIt was 20 years ago today…that the earth shook and my life changed. The Northridge Earthquake struck just after 4 a.m., while it was still dark. I lived in Granada Hills at the time, just a few miles from the epicenter. I was born in Hollywood and raised in the San Fernando Valley. I was no stranger to earthquakes, which for natives is more an occasion for wagering (“I have $5 that says it was 4.7”) than for terror. But this was different. It felt as though some giant had grasped my house and was shaking it as violently as it could. Every time I tried to get out of bed (my daughter was screaming), I was thrown back down. The damage was… Read More »

Friday Wrap #80: Sales from social, Instagram direct messages, controversy sweet spots, print lives

Friday Wrap #80

(c) Can Stock Photo
I don’t usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I’m presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we’re offering the course on strategic social media through IABC. Each week, you’ll work through a multimedia learning module created using a state-of-the-art online learning program. There are opportunities for discussion on a closed Facebook group with other workshop participants and Joe and me participating.  And each week we host a conference call to review key points and address… Read More »

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