Friday Wrap #111: A social web standard, press releases have legs, the rise of “sadvertising”

Friday Wrap #111
Flickr photo courtesy of Loz Pycock
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

W3C to develop social media standards—The World Wide Web Consortium has announced it will develop a standard way to build social network operations into the Web, including adding friends, commenting, and sharing updates with text, photos, and video. The standard also will allow multiple… Read More »

Friday Wrap #110: Blogger fined for success, automated PR, social-reputation link, mobile newsrooms

Friday Wrap #110
Bacon-wrapped hot dog Flickr image courtesy of Arnold Gatilao
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

French blogger fined over her review’s popularity—French blogger Caroline Doudet wrote a scathing review of the restaurant Il Giardino that met Google’s criteria so well it became the number four link in a search for the restaurant. The owner sued, claiming… Read More »

The window is closing on the opportunity to get native advertising right

Let's get native advertising right

Last June at the IABC World Conference in New York, Richard Edelman told attendees at his opening keynote that the PR industry had only about a year to get control of native advertising before it fell irrevocably into the hands of advertisers who would undoubtedly screw it up.

That window is closing and the impact of advertising dominance in the native ad space is already being felt. Earlier this week, Outbrain banned native advertising from the inventory of content it promotes on websites.

Many of the lists of recommended related content at the end of posts on publisher sites are provided by Outbrain and its competitors. They’re… Read More »

Once again, technology eludes the communications industry

Communications at the Contextual Crossroads

While marketers trip over their own feet in the ongoing rush to be relevant during meme-producing cultural events—like the World Cup—they’re missing the bigger and far more important opportunity: contextual communication.

Robert Scoble and Shel Israel wrote about the importance of context in their latest book, “Age of Context” (a must-read). In the book, Robert and Shel identified five trends that are converging to put context at the center of people’s digital lives. The book is filled with examples dealing with everything from health and fitness to travel.

What’s nowhere to be found in the book, though, is public relations or… Read More »

Friday Wrap #102: Cameras at work, Facebook rules marketing, native ads okay with the public

Friday WrapThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

NLRB ruling could end another common workplace policy—A U.S. National Labor Relations Board administrative law judge found Boeing violated labor law by videotaping union protests at its facilities two years ago while also prohibiting employees from using their own cameras at work unless they had a special permit. The two activities taken together… Read More »

Friday Wrap #100: Coke caves, Foursquare splits, Vine’s web play, upbeat online customers, and more

Friday WrapThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Facebook introduces Insights for better audience targeting—Audience Insights, a new tool rolling out the Facebook Ads managers in the U.S. this week, gives brands access to aggregate and anonymous information on Facebook users, including demographics, page likes, language and location, frequency of Facebook logins by target audience members, and… Read More »

Page 1 of 37 pages  1 2 3 >  Last ›