Katie Paine invents a new PR metric

Mention AVE (advertising value equivalence), and you’ll get eye rolling from any PR practitioner worth his or her salt. The idea of equating column inches of media coverage to the value of paid advertising is ludicrous, so much so that the Institute for Public Relations considers it unprofessional. So when one of Katie Paine’s most important (and favorite) clients asked for help developing a standard AVE calculation everyone reporting to him could use, she found herself in something of a dilemma. The way out was to invent a new metric, the PR Value Ratio (PVR).

Katie describes the PRV on her blog, explaining that it’s based on the… Read More »

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