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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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TweetLevel and BlogLevelIdentifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings - typically, the types of people who create original ideas that are amplified by others, and those who engage most meaningfully with their followers.

In this FIR Interview,

If communicators have a common struggle when it comes to social media, it’s measurement and the analytics that serve as the foundation for measurement efforts. FIR Live #22 takes a deep dive into social media analytics with a top-flight panel of experts: Katie Paine, Chuck Hemann, Aaron Weber and Ken Burbary.

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Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both…

Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/Comunication has its hands on the wheel in most organizations.

The debate over ownership of social media has largely raged between PR and Marketing. In various forums, both sides have made cases for centralizing social media activities under their juridscitions. According to a just-released study, however, PR…

Once again, I’m hearing calls to shrug off the “social media” label and acknowledge that all media—or at least all digital media—is social.

It’s simply not true on a number of levels. I find it most intriguing that some of the same people insisting that all media is social are asserting that nobody should serve as the coordinator of social media in an organization, but rather than…

Content summary:Katie Paine, CEO of KDPaine & Partners, was one of a host of speakers ast the Sixth Annual New Communications Forum held in San Mateo, California April 20-23, 2010. Paine’s breakout session, part of the NewComm Essentials track, was titled, “Defining Social Media ROI.”

Download a PDF of Katie’s PowerPoint presentation here.

About Katie Paine

imageKatie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC,…

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