Friday Wrap #62: Facebook embeds, media consumption, underfunded content marketing, AVEs, and more

Friday Wrap #62The Friday Wrap is a review of some of the posts and news items from the last week that I found particularly interesting—and that you may have missed amidst other stories that got bigger play. I select these stories from a pool of items I collect during the week at LinksFromShel.tumblr.com, which you’re welcome to peruse. It’s the same collection from which I draw stories to report on For Immediate Release, the podcast I co-host with Neville Hobson.

Now you can embed Facebook posts

You can do it with tweets, YouTube videos and Instagram photos, but until this week, you couldn’t do it with Facebook posts. Now, hoping to spread Facebook… Read More »

Friday Wrap #60: deflating social media bubble, Fortune 500 adoption, Facebook’s reach, rising FOMO

Friday Wrap #60

(c) Can Stock Photo
Edelman sparked a lot of conversation this week with its report on PR’s role—and the need for ethical behavior—in the growing field of native advertising. I’ll talk about that, and some contrary points of view, on Monday’s episode of For Immediate Release. In the meantime, a lot of other news and research was shared during the past week, some of the most interesting of which (to me, anyway) is listed in today’s Wrap. As always, you can find the bigger list of items from which I chose today’s Wrap material at my link blog, LinksFromShel.tumblr.com.

A deflating bubble doesn’t spell the demise of social media

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Friday Wrap #52: Teens on Facebook, paid social ads pay, Vine climbs, Watson goes social, and more

Gum Wrap

(c) Can Stock Photo
Welcome to the 52nd Wrap—a full year of social/digital media news curation! This past week has seen the introduction of upgrades and new features across a number of popular social sites, along the release of studies that correct some popular misimpressions. I collect these stories throughout the week on my link blog, LinksFromShel.tumblr.com, and choose those for the Wrap you might have missed in the wake of other, bigger stories. Enjoy!

Study reveals how teens use social media

“Teens are abandoning social media!” a lot of people proclaim. “In droves!!” I have always had a problem with this. Even if teens are… Read More »

Friday Wrap #39: Twitter limits, mobile heat, a tweet’s value, gamifying for collaboration, and more

Friday Wrap #39

(c) Can Stock Photo
Friday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog, LinksFromShel.Tumblr.com

Best laid plans: Twitter limits derail Coke’s Super Bowl plans

If there’s a case to be made for maintaining your own owned platforms in addition to using social channels owned by third parties in your marketing efforts, it’s Coca-Cola’s Super Bowl experience. Despite establishing a social media “war room” to execute plans for… Read More »

Friday Wrap #33: Responsive design, animated GIFs, measurement standards, search engine for tablets

Friday Wrap #33The past week has presented the Wrap with an embarrassment of riches. The challenge: Which items to include? To see the abundance of stories from which I had to choose, visit my link blog, where I collect stories and posts for consideration in the Wrap and on my podcast. The link blog is at LinksFromShel.tumblr.com.

How to generate buzz? Extraordinary customer service will do it

We are so accustomed to lackluster customer service that when somebody steps up and delivers exceptional service, it’s noteworthy. It’s also frequently not that hard. Consider the response from a LEGO customer service rep to an eight-year-old who wrote in… Read More »

Social Net Advocacy: How Dell weaves social data into business processes

Raj Narang and Munish GuptaThere are companies that talk about becoming a social enterprise. Then there are those that invest in it. Dell’s investment has resulted in multiple patent applications for technologies designed to be used just internally.

The tool—Social Net Advocacy (SNA)—was on display last month at Dell World 2012 in Austin. I had a chance to spend some time with Marketing Decision Sciences and Social Media Analytics Executive Director Raj Narang (left) and Social Media Marketing Director Munish Gupta, who gave me an in-depth demo of the tool.

Data from several social sources are fed into the tool, which provides insights into customer sentiment… Read More »

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