Friday Wrap #73: Wikipedia vs PR, PR research standards, LinkedIn drives traffic, WOM pays off

dynamiteGreetings from New York, where I conducted a workshop today on employee ambassador programs and will speak tomorrow on crisis communication to employees—all part of IABC and Prescient Digital’s annual global intranet summit. Here’s this week’s wrap-up of research and articles of interest to communicators that may have escaped your notice. I collect all the articles I’ll consider for inclusion in the Wrap in my link blog at

Wikipedia deletes 250 accounts linked to paid editing

Wikipedia has rules, and one of the most sacrosanct is its no conflict-of-interest rule. Wiki-PR offers to help brands circumvent those… Read More »

Friday Wrap #63: Crisis fail, WeChat surge, mobile news snacking, preference for keyboards, and more

Friday Wrap #63

(c) Can Stock Photo
During the week The New York Times went down and The Washington Post was hacked, one is left to wonder whether these online news services might have been well served with an unhackable analog backup. Maybe a print version? All kidding aside, the Times simply shifted its news publication to Facebook, using the Facebook Notes tool to keep readers informed, mainly about the turmoil in Egypt, until the official site came back online. There was, of course, other news during the week. The stories I found most interesting—and which were easily missed—make up this week’s Wrap. By the way, there won’t be a Wrap next week.… Read More »

Friday Wrap #62: Facebook embeds, media consumption, underfunded content marketing, AVEs, and more

Friday Wrap #62The Friday Wrap is a review of some of the posts and news items from the last week that I found particularly interesting—and that you may have missed amidst other stories that got bigger play. I select these stories from a pool of items I collect during the week at, which you’re welcome to peruse. It’s the same collection from which I draw stories to report on For Immediate Release, the podcast I co-host with Neville Hobson.

Now you can embed Facebook posts

You can do it with tweets, YouTube videos and Instagram photos, but until this week, you couldn’t do it with Facebook posts. Now, hoping to spread Facebook… Read More »

Friday Wrap #60: deflating social media bubble, Fortune 500 adoption, Facebook’s reach, rising FOMO

Friday Wrap #60

(c) Can Stock Photo
Edelman sparked a lot of conversation this week with its report on PR’s role—and the need for ethical behavior—in the growing field of native advertising. I’ll talk about that, and some contrary points of view, on Monday’s episode of For Immediate Release. In the meantime, a lot of other news and research was shared during the past week, some of the most interesting of which (to me, anyway) is listed in today’s Wrap. As always, you can find the bigger list of items from which I chose today’s Wrap material at my link blog,

A deflating bubble doesn’t spell the demise of social media

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Friday Wrap #52: Teens on Facebook, paid social ads pay, Vine climbs, Watson goes social, and more

Gum Wrap

(c) Can Stock Photo
Welcome to the 52nd Wrap—a full year of social/digital media news curation! This past week has seen the introduction of upgrades and new features across a number of popular social sites, along the release of studies that correct some popular misimpressions. I collect these stories throughout the week on my link blog,, and choose those for the Wrap you might have missed in the wake of other, bigger stories. Enjoy!

Study reveals how teens use social media

“Teens are abandoning social media!” a lot of people proclaim. “In droves!!” I have always had a problem with this. Even if teens are… Read More »

Friday Wrap #39: Twitter limits, mobile heat, a tweet’s value, gamifying for collaboration, and more

Friday Wrap #39

(c) Can Stock Photo
Friday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog,

Best laid plans: Twitter limits derail Coke’s Super Bowl plans

If there’s a case to be made for maintaining your own owned platforms in addition to using social channels owned by third parties in your marketing efforts, it’s Coca-Cola’s Super Bowl experience. Despite establishing a social media “war room” to execute plans for… Read More »

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