Image (c) Can Stock PhotoDid you miss me last week? The Brazil trip turned into a longer stay than I planned, thanks to airport closures due to Hurricane Isaac. But I’m back, so let’s wrap the week! This is my (mostly) weekly review of items that crossed my newsfeeds over the last seven days that are interesting enough to report but didn’t make it as a standalone blog post. It’s all derived from my link blog, which you’re always free to visit or subscribe to.
Feel free to call it “social business.” Just don’t call it the “social enterprise”
File this under: “Really?” If ever there was a generic term, “social enterprise” is one. I’ve Read More »
A few years back, real-time search engines were popping up everywhere. Recognizing that the web was transforming from a content archive to a venue for real-time engagement, venture capitalists and other investors starting pumping money into services with names like Collecta, Topsy, Scoopler, Kurrently, 48ers, Leapfish, and Social Mention. Some are long gone. Some linger but without any buzz around them. Social Mention and Topsy have built followings and, for those unable to pump dollars into a sophisticated fee-based service, they’re adequate enough.
But you’d think, given that the nature of the Web—and a huge amount of the value it Read More »
Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.
Katie Delahaye Paine is the founder of KDPaine & Partners LLC a New Hampshire- based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular text book, Measuring Public Relationships (KDPaine & Partners 2007). She is also the publisher of Read More »
The next meeting of the FIR Book Club is on the calendar:
Friday, February 24 2 p.m. EST, 7 p.m. UK, 11 a.m. PDT
A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Altimeter Group Partner Jeremiah Owyang:
"We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case Read More »
FIR book review editor Bob LeDrew reviews Katie Paine’s latest book, “Measure What Matters.” Katie—a longtime friend of FIR—previously wrote “Measuring Public Relationships.”
From the inside front cover of Measure What Matters: “If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You’re only guessing unless you learn how to Measure What Matters.
Today, even the smallest business can track and measure Read More »