Friday Wrap #123: Google link removal report, CTRs wrong for mobile, young affluents like native ads

Friday Wrap #123
Flickr photo by Duncan Holmes
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Google provides details on “right to be forgotten” requests—Google has received requests to remove half a million links under the European “right to be forgotten” ruling. To date, Google has complied with nearly 42% of those requests. Most of the requests have come from France, followed by Germany, the UK, Spain, and Italy.… Read More »

Friday Wrap #122: Dove tries Snapchat, the PC lives, Reddit ends remote work, and more

Horse Well Wrapped
Flickr image courtesy of Tim Green
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Privacy advocates will hate Sensiya—A new tool, Sensiya, will tap smartphone sensors to let marketers know whether the user is walking, running, or sitting down, enabling the delivery of just the right kind of message. In addition, according to the company’s CEO, “we’re able to conclude who you probably are, the apps… Read More »

Friday Wrap #120: Vine for audio, hashtags gone bad, Ello goes viral, employees like badges, & more

Friday Wrap #120
Flickr photo courtesy of Peter Gordon
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of interesting ways lately, even if it hasn’t attracted a lot of attention. Yammer co-founder Alan Braverman thinks there’s something going on, though, which is why he launched Sobo, a “social soundboard” (currently only for iOS), enabling… Read More »

Friday Wrap #119: PR Wikipedia guide, bloggers as journalists, TwitPic lives, interactive packaging


Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt Brown
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to follow.

News

IPR releases Professional’s Ultimate Guide to Wikipedia—William Beutler has been one of the key thought leaders when it comes to ethical PR engagement with Wikipedia. His company, Buetler Ink,… Read More »

Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more


Flickr image courtesy of jodimichelle
Greetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast.

News

Google suddenly kills of Authorship—Once highly touted as a way to connect search results contents with… Read More »

Good reviews drive business. Are you working to get customers to write them?

Good Reviews

I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you know what’s bringing in patients?” he said. “Reviews.”

When new patients explain why they picked this practice, they say they have read reviews in various places. The new patients keep coming because the reviews are uniformly good: an average of 4-1/2 stars from the 13 reviews on Yelp and three 5-star reviews on Google+. The practice has a Facebook page with the reviews widget in place; they’re all 5-star. Reviews are… Read More »

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