Friday Wrap #244: Spammy posts, podcast metrics, fake news/hate speech solutions, Snapchat and teens

Friday Wrap #244The Wrap will take a holiday break, returning on January 5. I will continue to maintain my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook inks deal with Universal Music Group—Facebook users will be able to upload videos that include music from Universal Music Group’s vast library across Facebook, Instagram, and Oculus as a result of a deal the companies have signed. That’ll put Facebook on somewhat equal footing with YouTube, which with has signed similar deals with Universal and Sony. Takeaway: Quite a difference from the days of Napster when the… Read More »

Friday Wrap #243: RIP Storify, easier tweetstorms, we like long tweets, distrust’s cost, and more

Friday Wrap #243I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Storify is shutting down—Storify, the curation tool that made it drop-dead easy to curate content around breaking news or issues, will shut down permanently on May 16. Users can still access Storify 2 if they pay for a Livefyre license. Takeaway: While I haven’t used it in a while, Storify was my main curation tool for a couple years. It never took off the way it should have (though it was front-and-center in a couple breaking news situations), but its purchase by Livefyre… Read More »

Friday Wrap #234: Inflating numbers, facelifts on Instagram, resistance to new tech, AI for kids

Friday Wrap #234

I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

LVPD applauded for online response to massacre—While a torrent of fake news accompanied the horrific shooting in Las Vegas, the Las Vegas Police Department was able to ensure accurate information was available by posting timely announcements and press conferences across its various social media profiles. Takeaway: Institutions can’t think about this after a disaster strikes. Part of a social media presence means being prepared to swing into action during difficult times.… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

(Abbreviated) Friday Wrap #223: Amazon vs. the world, gender stereotyping standards, doing AMAs well

Friday Wrap #223I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communicators

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

By the way, I recorded a… Read More »

Friday Wrap #220: Renamed AVEs still suck, trust in newspapers grows, older Americans get social

Friday Wrap #220I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Voice search advertising is years away—Smart audio is upon us and its adoption is on a rapid pace (see “From the Blog” below). That presents challenges to both SEO and SEM, since rather than presenting a page with multiple results, voice search delivers “one true answer” (even though the answer could be different each time based on algorithms that choose from multiple search results). For SEO experts, the challenge is getting their content into the mix. It’s even… Read More »

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