Head on over to PRWeb and you’ll find a prominent link on the home page to a video that explains what distinguishes PRWeb form its competition. The video, produced by Lee LeFever and CommonCraft, applies the same “Plain English” approach used to explain online tools like RSS, social networks, wikis and Google Docs.

It’s the first time the “Paperworks” concept has been sought out by a company as a business communication tool, and it works as well explaining PRWeb as it does the value of a wiki as a planning tool. It’s pretty easy to look at issues companies are facing and see how an approach like this—uploaded to video sharing sites—can help explain what otherwise might be hard to explain.

Congratulations to Lee and CommonCraft on the video. I expect to see more work come Lee’s way as a result of this effort. Lee has blogged about the video.