2013-04-17
Posted on April 17, 2013 8:19 am by Shel Holtz
| Crisis Communication
On April 14, one day before the horrific terrorist bombing at the Boston Marathon finish line, nine militants in Mogadishu clad in suicide vests killed 35 people in a brazen attack on the Somalian Supreme Court. Scores of people were injured.
On that day, not a single U.S. company suspended its social media marketing efforts. Facebook updates and tweets danced merrily across pages. Nowhere did anybody call for a halt to these messages as the horror of the attack sunk in. And while I can’t be sure none were posted, I’m not aware of a single Somalian who chastised American companies for their insensitivity as they continued to pitch… Read More »
2013-04-12
Posted on April 12, 2013 6:50 am by Shel Holtz
| Content
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the stories from which I draw items for the Wrap at LInksFromShel.tumblr.com. Who knows? There may be a story in there that matters to you.
Financial services is the least trusted industry
Although results of Edelman’s 2013 Trust Barometer were released months ago, the… Read More »
2013-04-05
Posted on April 5, 2013 7:12 am by Shel Holtz
| Content
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting closer and closer to the day when a Facebook update or a tweet will be disclosure-compliant. There’s too much to report about this for a Wrap summary, so you’ll just have to wait for Monday’s episode of For Immediate Release, where I’ll report on it in detail. In the… Read More »
2013-04-02
Posted on April 2, 2013 10:05 am by Shel Holtz
| Content
Real time marketing is the future of all marketing.
So writes Steve Hall on the HubSpot blog.
God help us if that means more of this:
This example of real-time marketing (RTM) during the Oscars generated a whopping two retweets and one favorite for Stella Artois, a far cry from the way Hall describes RTM as a practice “that encourages people, not necessarily journalists, to identify with and share your message across social networks.”
I found the Stella example—along with several other nuggets of fail—on a new site called Real-Time Marketing Sucks, which bears the tagline, “Watch as brands poorly attempt to capitalize on the RTM… Read More »
2013-03-29
Posted on March 29, 2013 7:13 am by Shel Holtz
| Content
The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the final items for the Wrap from LinksFromShel.tumblr.com, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.
Google wants to keep sponsored content out of Google News
Back in 2010, Silicon Valley… Read More »
2013-03-22
Posted on March 22, 2013 8:55 am by Shel Holtz
| Content
Amidst the din of the big stories of the week, it’s easy to miss some of the smaller reports that still could have big value for you and your communication efforts. Friday Wrap to the rescue! Here every Friday I share some of the other posts and articles you may have missed. I select the final items for the Wrap from LinksFromShel.tumblr.com, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.
The state of news has implications for PR
The decline of traditional journalism continues, according to the Pew Research Center’s “The State of… Read More »
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