Friday Wrap #241: A new form of protest, the future of media, Alexa for the office, and more

Friday Wrap #241The Wrap was delayed again this week as I settle into my full-time job. Thanks for your patience. I extract items for the Wrap from my link blog, which you’’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

It’s YouTube’s turn to introduce Stories—Whether Snapchat stands or falls, it should be remembered for launching the Stories trend. YouTube is the latest to adopt the wildly popular feature with “Reels,” currently undergoing a test, is “YouTube’s spin on the popular ‘stories’ format, but designed specifically for YouTube creators,” according to a senior product manager.… Read More »

Friday Wrap #240—or is it the first Wednesday Wrap? Either way, it’s a double issue

Friday Wrap #240It’s the Wednesday Wrap! Knowing the holiday weekend is upon us, I decided to combine the items that would have appeared in a Friday Wrap last week with those I have collected so far this week (so there will be no Wrap on Friday). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

CompuServe’s forums are shutting down—A long time ago, I was an assistant sysop on CompuServe’s PR & Marketing Forum (PRSIG). I even remember my CompuServe ID (76346,627). My memories of CompuServe—even when it was all text—are still good ones.… Read More »

FIR Podcast #113: Not a 280-character episode

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joined host Shel Holtz for the monthly installment of the Hobson & Holtz Report. Neville and Shel had a chinwag (as Neville would say) about these topics:

  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The… Read More »

Friday Wrap #239: Big Brother Really Is Watching

Friday Wrap #239I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter doubles character count—Twitter has officially expanded the character count for a tweet to 280 characters. Most of those testing the new limit in late September didn’t generally take advantage of the longer count, leading some to believe that most tweets will remain short; only 1% of tweets created by the test group reached the 280-character limit, while 9% of the control group—still using the 140-character limit—reached the cap. Still, as you’ll see below, some… Read More »

Friday Wrap #238: Hamburger emojis, GIF diversity, affluent influencers, AR murder tours, and more

Friday Wrap #238I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Microsoft integrates LinkedIn with Outlook—Outlook users can view insights, profile pictures, work history, and other information from LinkedIn profiles without leaving their inbox. Takeaway: If the LinkedIn acquisition didn’t make sense before, it should now. Expect that this is just the opening salvo; more integrations that make both services more valuable are sure to be coming. Read more

Top of mind for Google’s CEO: the hamburger emoji—Google CEO Sundar Pichai noticed… Read More »

Friday Wrap #237: Split feeds, bloated numbers, success with memes, what influencers want, and more

Friday Wrap #237I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Announcement

After 21 years as an independent consultant (which followed 19 years in the corporate world), I have re-entered the corporate world. As of Tuesday, I am director of Internal Communications at Webcor, one of the largest commercial construction companies in California. I am excited about what lies ahead for me in this role. As for this newsletter, I plan to keep it going. It may be shorter, given that my time has become much less flexible, but cranking out HC+T Briefing… Read More »

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