Text100 explains SL for you

Text 100, the first PR agency to establish a presence in Second Life, has done a masterful job explaining the virtual world’s potential for public relations in a machinima video it has uploaded to YouTube. The brief video covers everything from brand extensions and customer interaction with products to virtual meetings and presentations. I would hope anybody still doubting public relations’ role in the immersive 3D world will get a better grasp after viewing this very well produced piece.

Hat tip to C.C. Chapman, who also points to an introductory SL video from NMC.

Eric Rice explains it all for you (Chris and Owen)

Episode two of the new “Second Life Podcast” features an interview with new-media wizard Eric Rice that makes it easy to understand why Second Life is worth paying attention to. In Rice’s view, it’s not about a “second” life at all, but just an extension of this one, along the same lines as instant messaging. Chris Clarke and Owen Lystrup in particular ought to give this a serious listen.

Meanwhile, Eric Kintz, VP of global marketing strategy and excellence for Hewlett Packard, has produced an excellent post on the need for marketers to understand the notion of “disassociative identity marketing.” Avatars in Second Life-like… Read More »

Caribou Coffee capitalizes on coupons

Talk about a smart move. Caribou Coffee has turned a Starbucks gaffe into an opportunity to promote itself.

In case you missed the story, Starbucks hastily canceled a promotion it had launched to get people to try its iced coffees. A coupon for a free iced coffee was linked to an email Starbucks sent to employees to share with friends and family in the Southeast. How Starbucks didn’t see this email going viral is beyond me, but they didn’t. The coupon spread and counterfeit versions appeared. Starbucks pulled the plug, earning them “loser of the week” designation on Joseph Jaffe’s Across the Sound new marketing podcast.

Most marketers… Read More »

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