Eric Rice explains it all for you (Chris and Owen)

Episode two of the new “Second Life Podcast” features an interview with new-media wizard Eric Rice that makes it easy to understand why Second Life is worth paying attention to. In Rice’s view, it’s not about a “second” life at all, but just an extension of this one, along the same lines as instant messaging. Chris Clarke and Owen Lystrup in particular ought to give this a serious listen.

Meanwhile, Eric Kintz, VP of global marketing strategy and excellence for Hewlett Packard, has produced an excellent post on the need for marketers to understand the notion of “disassociative identity marketing.” Avatars in Second Life-like… Read More »

Caribou Coffee capitalizes on coupons

Talk about a smart move. Caribou Coffee has turned a Starbucks gaffe into an opportunity to promote itself.

In case you missed the story, Starbucks hastily canceled a promotion it had launched to get people to try its iced coffees. A coupon for a free iced coffee was linked to an email Starbucks sent to employees to share with friends and family in the Southeast. How Starbucks didn’t see this email going viral is beyond me, but they didn’t. The coupon spread and counterfeit versions appeared. Starbucks pulled the plug, earning them “loser of the week” designation on Joseph Jaffe’s Across the Sound new marketing podcast.

Most marketers… Read More »

Page 60 of 60 pages ‹ First  < 58 59 60