Posted on August 19, 2009 4:51 pm by Shel Holtz | Books | Ethics | Marketing | Technology
There has been a flurry of activity in the PR corners of a variety of social channels today. These messages have been filled with angst and vile and anger. There has been finger-pointing, name-calling and threats.
What could motivate such an outpouring of emotion? A particularly egregious case of astroturfing? The revelation that a PR agency is behind a front organization…
Posted on August 18, 2009 12:45 pm by Shel Holtz | Marketing | PR | Social Media
If your reading was restricted to social media purists, you’d think that PR and marketing had no role left to play, that the rise of the trusted peer has so marginalized the communications profession that agencies everywhere should just fold up their tents and encourage their employees to learn a new trade.
The purists are right, but only if marketing and PR…
Posted on June 18, 2009 11:27 pm by Shel Holtz | Marketing | Mobile
It has now been more than a week since I got my Palm Pre and I’m even happier with it now than I was when I wrote my review last week. I’ve grown comfortable with the interface and the gestures that make it work. I’ve personalized the calendar, contact list, and email. I’ve been using the universal search (which rocks) and the Synergy features,…
Posted on May 27, 2009 10:02 am by Shel Holtz | Marketing | Social Media
Among the boatload of ways you can slice and dice social media from a business perspective, there are these two: Your use of social media can be organic and it can be campaign-based.
I raise the issue because I’ve noticed an increasing number of posts suggesting that social media doesn’t lend itself to the campaign mentality, a vestige of old-marketing thinking. “Dude, you just don’t…
Posted on March 19, 2009 11:13 pm by Shel Holtz | Blogging | Marketing | PR
I saw a news item reporting on the five winners of the first-ever Mommy Blogger Awards. This is significant on a number of levels, starting with the sponsor of the awards. This isn’t the Webbys or some awards program from new media publisher. It’s Scholastic. The folks who gave us Clifford the Big Red Dog, Harry Potter (in the U.S.), and Captain…
Posted on March 16, 2009 8:53 pm by Shel Holtz | Marketing | Twitter
There were three schools of thought on the transformation of the Skittles site to almost entirely social content. It was the greatest thing since Friendfeed, you thought it sucked on all levels, or you thought it would have been a great idea if it weren’t for all that Twitter nastiness so potentially damaging to the brand.
As soon as they realized the…
Read The Full Post » | Comments [8]