Posted on March 18, 2011 4:52 am by Shel Holtz | Location-based Services | Marketing | Mobile | PR
Evidence is mounting that, while the Internet is global, people use their Net-connected mobile devices to access local content, information and resources. With mobile devices poised to overtake computers as the online access tool of choice, PR professionals should be resetting their thinking to factor in more location-specific communication solutions
That’s a challenge, since it’s far less resource-intensive to craft a one-size-fits-all…
Posted on January 28, 2011 10:35 am by Shel Holtz | Brands | Marketing | Social Media
On Wednesday, I was interviewed by Stacey Vanek-Smith, one of the correspondents for American Public Broadcasting’s “Marketplace.” The story covered the Downy fabric softener campaign to promote the product’s sleep-supporting qualities and, in particular, the social media dimensions of comedian Mike Birbiglio’s week of living in a New York Macy’s store window.
(My coverage of the Downy/Macy’s stunt is here; the comments are particularly…
Posted on January 26, 2011 9:34 am by Shel Holtz | Brands | Facebook | Marketing | Social Media
Earlier today, I gave an interview to American Public Broadcasting’s business show, Marketplace, about the role of social media in marketing campaigns. (The transcript and episode are here.) The story (which I believe is running tomorrow) was prompted by reports that fabric softener Downy was launching an interactive campaign featuring comedian Mike Birbiglio.
There’s nothing particularly new about the stunt that underlies the…
Posted on January 14, 2011 6:41 am by Shel Holtz | For Immediate Release | Marketing
Listen to this podcast now:
FIR book editor Bob LeDrew reviews Scott Stratten’s “UnMarketing.” According to the official Amazon.com review, “UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be…
Posted on January 7, 2011 9:38 am by Shel Holtz | Business | Marketing | Media | Video
Posted on January 4, 2011 2:05 pm by Shel Holtz | Marketing | PR
Way back in 1999, the Internet Press Guild published a guide for press relations titled “The Care and Feeding of the Press.” Introducing the guide to the PR audience at which it was aimed, Esther Schindler wrote:
You need us to cover the products you’re responsible for, whether they’re your own creations or you work for a public relations firm responsible for getting coverage for…
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