Posted on June 12, 2012 1:03 pm by Shel Holtz | Augmented Reality | Death Watch | Gamification | Marketing | QR Codes
In the season finale of the Fox TV series Touch, savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes,…
Posted on June 6, 2012 9:01 am by Shel Holtz | Marketing | Social Media
Listening to a podcast the other day, I heard an interview with a businessman who had grown his company using social media. He was the keynote speaker at a conference the podcaster was attendings; she was able to snag him for an the interview in which he offered takeaways from his experiences.
Among other recommendations, he observed that social media…
Posted on May 23, 2012 7:34 am by Shel Holtz | For Immediate Release | Marketing
Has it really been 10 months since the last FIR Live?
It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about influencer marketing—what’s hype, what’s legit, what works, what doesn’t—with an all-star panel that includes…
- David Armano—EVP, Global Innovation & Integration at Edelman
- Gini Dietrich—CEO at PR firm Arment Dietrich, Inc.and Spin Sucks…
Posted on April 23, 2012 8:01 am by Shel Holtz | Advertising | Augmented Reality | Marketing | QR Codes
It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising.
On entering the mall, we saw a Fox-sponsored “Stop. Scan. Shop.” display driven by both QR codes and proprietary Fox images.…
Posted on March 8, 2012 7:33 am by Shel Holtz | For Immediate Release | Marketing
Guest reviewer Robin Browne offers his thoughts on “Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t),” by Alex L. Goldfayn. Here’s the description of the book:
“In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today,…
Posted on February 14, 2012 9:52 am by Shel Holtz | Marketing | Social Media
You can’t open your browser these days without being bombarded with posts about Pinterest, the social-visual-bookmarking-scrapbooking site. Still in invitation-only beta, Pinterest is attracting women in droves and driving more traffic to retail sites than Facebook. All this is driving bloggers to write posts with headlines like 8 ways to use Pinterest for nonprofits and Six steps to driving traffic from…
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