Posted on April 19, 2013 5:39 am by Shel Holtz | Content | Business | Crisis Communication | Marketing | Research
Photo (c) CanStock PhotoWith our attention focused on Boston and the terrorist bombing at the Boston Marathon and its aftermath, it’s easy to miss some other news and reports that appeared in news channels, blogs and other forums. In fact, some of the Wrap items this week deal directly with those events (although they may be dimensions of the story you…
Posted on April 17, 2013 9:19 am by Shel Holtz | Crisis Communication | Marketing | Social Media
On April 14, one day before the horrific terrorist bombing at the Boston Marathon finish line, nine militants in Mogadishu clad in suicide vests killed 35 people in a brazen attack on the Somalian Supreme Court. Scores of people were injured.
On that day, not a single U.S. company suspended its social media marketing efforts. Facebook updates and tweets danced…
Posted on April 12, 2013 7:50 am by Shel Holtz | Content | Instagram | Advertising | Content Curation | Google+ | Marketing | Publishing | Social Media | Trust | Twitter
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the…
Posted on April 5, 2013 8:12 am by Shel Holtz | Content | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Marketing | Media | Mobile | Social Media | Social networks | Twitter
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting…
Posted on April 2, 2013 11:05 am by Shel Holtz | Content | Advertising | Marketing | Social Media
Real time marketing is the future of all marketing.
So writes Steve Hall on the HubSpot blog.
God help us if that means more of this:
This example of real-time marketing (RTM) during the Oscars generated a whopping two retweets and one favorite for Stella Artois, a far cry from the way Hall describes RTM as a practice “that encourages people, not necessarily…
Posted on March 29, 2013 8:13 am by Shel Holtz | Content | Brands | Business | Content Curation | Facebook | Marketing | Media | Social Media
The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the…
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