Posted on September 12, 2013 7:31 am by Shel Holtz | Crisis Communication | Marketing | Twitter
Yesterday started with a heart-stopping moment. Not quite awake, I turned on the news to see 9/11 coverage. Not a somber report on the anniversary, but the actual coverage from that awful day. At 6 a.m. yesterday, I watched the coverage from 6 a.m. 12 years ago. It was an abrupt and powerful reminder of all we experienced and all…
Posted on September 6, 2013 8:21 am by Shel Holtz | Channels | Crisis Communication | Facebook | Marketing | Research | Social Media | Technology
(c) Can Stock PhotoThe tale of a British Airways passenger buying a promoted tweet to complain about lost luggage was everywhere this week (including this very blog), along with a couple other high-profile stories. There were also some studies, reports and posts that could easily have escaped your attention, but no worries. I collect the ones I think communicators will…
Posted on September 4, 2013 9:42 am by Shel Holtz | For Immediate Release | Marketing | Technology
The challenges of today’s marketer—particularly in B2B circles—have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyze data and handle a variety of behind-the-scene tasks.
This technology-enabled approach is known as…
Posted on August 30, 2013 10:18 am by Shel Holtz | Content | Pinterest | Brands | Customer Service | Facebook | Marketing | Research | Social Media | Social Networking | Twitter | Video
This week, everyone buzzed about the Golf Channel’s epic fail as the cable station tried to spin the 50th anniversary of Dr. Martin Luther King’s “I Have a Dream” speech as a golf story. Another big story that had everyone talking was Kevin Spacey’s delivery of the James MacTaggart Memorial Lecture at the Edinburgh Television Festival, where he schooled the television industry for…
Posted on August 29, 2013 5:47 pm by Shel Holtz | Marketing | Mobile | Social Media | Social networks
You already know the switch to mobile computing is irrevocable and that planning for mobile first is more than just a good idea. What you may not know is that the next generation of social networks could have a dramatic impact on the approach your organization takes to connecting with customers and other stakeholders.
Don’t be embarrassed if you’re not aware of the rise…
Posted on August 9, 2013 8:56 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Channels | Facebook | Marketing | Social Networking | Twitter | Video
(c) Can Stock PhotoA steady stream of reports, studies, surveys and announcements flooded my feeds this week. Today’s Wrap includes some big announcements as well as some other items that may have escaped your notice. I collect all the items from which I choose the Wrap contents at my link blog, LinksFromShel.tumblr.com, which also serves as the source for stories I…
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