Posted on December 6, 2013 10:21 am by Shel Holtz | Instagram | Visual Communication | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Gamification | Marketing | Mobile | Research | Social Media | Technology | Twitter
If you’d rather get the Wrap via email, just subscribe to the Holtz Communication + Technology Update. Now you’ll never miss my weekly review of stories you may have missed; it’ll be waiting for you in your inbox. As always, you’re welcome to review all the stories I collect during the week, which I curate at LinksFromShel.tumblr.com.
Posted on November 29, 2013 11:16 am by Shel Holtz | Instagram | Crisis Communication | Ethics | Marketing | Mobile | PR | Social Media
I hope all of my American readers enjoyed a warm, restful and rewarding Thanksgiving Day. My readers are among the most important parts of my life for which I gave thanks yesterday—along with my family, friends, and colleagues. I’m also thankful that the communications profession continues to provide so many opportunities for commentary, experimentation and significant contributions to employers and clients…
Posted on November 22, 2013 9:07 am by Shel Holtz | Content | Pinterest | Advertising | Blogging | Business | Content Curation | Crisis Communication | Ethics | Marketing | PR | Research | Social Media
We had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would…
Posted on November 21, 2013 9:02 am by Shel Holtz | Content | Marketing | PR | Video
Short-form video news updates could be a great way to keep your audiences up to date on company news and activities using a format that invites viewing.
PayPal, the eBay-owned payments company, shares one every week with employees. PayPal in 90 Seconds offers a quick, engaging tour around PayPal’s world, letting employees know what other employees are up to in parts of the…
Posted on November 18, 2013 10:49 am by Shel Holtz | Customer Service | Marketing
(c) Can Stock PhotoMost of brands’ visible social media activities address only the top of the marketing funnel, creating awareness among consumers and getting them to consider doing business with the brand. People engage in social media through the entire funnel, though, right down to loyalty and advocacy, where the funnel is at its narrowest.
The deeper you get into the funnel, the…
Posted on November 15, 2013 10:00 am by Shel Holtz | Visual Communication | Pinterest | Advertising | Brands | Content Curation | Facebook | Gamification | Google+ | Marketing | Research | Twitter
(c) Can Stock PhotoI’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly…
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