Posted on December 20, 2013 8:52 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Channels | Customer Service | Marketing | Research | Social Media
You would think the holiday season would mean a slowdown in news, research and reports, but the last week has seen plenty of useful and usable content cross my feeds. Here are some of the stories I found most interesting, even though they didn’t bubble to the top of the trend lists. If you’d like to follow every story I peg for…
Posted on December 16, 2013 12:36 pm by Shel Holtz | Brands | Marketing | Social Media
When plotting a social media campaign, it’s just human nature to consider the key players. Facebook, YouTube, Twitter, Pinterest, Instagram—that oughta do it, given the potential reach based on their overall user numbers.
There are countless other players out there, though, that might deliver even better results, not based on how many people use the service but, rather, what they use it for and…
Posted on December 16, 2013 10:22 am by Shel Holtz | Marketing | Social Media
When Julia Louis-Dreyfus offered up a stark view of Columbia, Maryland—where her HBO series, Veep, is filmed—residents didn’t take kindly to it.
Even though she tweeted an apology for the remarks she made in a Vulture interview, residents went on defense with tweets of their own saying things like, “#AwesomeColumbia is where we work, play & live to give! We don’t care what others say…this is our…
Posted on December 13, 2013 9:16 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Business | Ethics | Google+ | Marketing | Media | Mobile | PR | Search | Social Media | Technology
(c) Can Stock PhotoI don’t usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I’m presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we’re offering the course on strategic social media through IABC. Each week, you’ll work through a multimedia learning module created using a…
Posted on December 11, 2013 8:46 am by Shel Holtz | For Immediate Release | Marketing | Social Media
"Our position is that a perfect storm is coming," say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013.
It may already be here, adds Jaffe: "In the book, we introduce several key arguments - business,…
Posted on December 9, 2013 11:33 am by Shel Holtz | Content Curation | Marketing | Search | Social Media | Video
Content marketing in all its guises is designed to attract and engage a target audience. Ultimately, you want those audiences to do business with you, but you have to find and engage them first.
Those guises included everything from thoughtful articles injected into editorial streams via native advertising schemes to clever tweets deployed during a real-time event. I’m still on the…
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