Posted on May 13, 2014 4:36 pm by Shel Holtz | Content | Brands | Marketing
Four months have passed since I argued that “content shock” is a bogus concern. In those 16 weeks, I have seen nothing to change my mind, but I’ve seen much that reinforces my belief that content remains a principal, viable and effective means of communicating and engaging with your audiences.
Marketing consultant Mark Schaefer resuscitated the issue that has been kicking around for hundreds of…
Posted on May 9, 2014 7:36 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Advertising | Blogging | Brands | Facebook | Marketing | Media | Mobile | Research | Social Media
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
NewsFacebook introduces Insights for better audience targeting—Audience Insights, a new tool rolling out the Facebook Ads…
Posted on May 8, 2014 11:35 am by Shel Holtz | Marketing | PR
I wrapped up a judging assignment for a communications awards competition a while back, and the experience has been preying on my mind.
This wasn’t my first rodeo. I have judged IABC’s Gold Quill awards many times, as a division judge, division coordinator, and Blue Ribbon Panel judge. I have also judged programs for other organizations. It has been a few years,…
Posted on April 30, 2014 7:18 pm by Shel Holtz | Instagram | Visual Communication | Brands | Channels | Marketing | Social networks | Technology
Whenever a new tool hits the market, you’ll find somebody ready to tell you why you shoudn’t waste your time with it. Critics have different reasons for rejecting the latest app: It serves no legitimate business or marketing purpose, it’s not ready for prime time, the potential risks haven’t been determined yet, it’s a flash in the pan.
The first comments I heard from marketing circles…
Posted on April 25, 2014 6:49 am by Shel Holtz | Content | Visual Communication | Brands | Business | Channels | Content Curation | Facebook | Internal | Location-based Services | Marketing | Mobile | Research | Social Media | Twitter
Big news has flown fast and furious this week, led by the FCC’s decision to turn its back on Net neutrality and support a “fast lane” for companies willing to pay for it. With all that, it’s even easier to miss some posts, stories and studies that could be useful. That’s why I produce the Friday Wrap, a summary of items of interest to communicators…
Posted on April 18, 2014 9:12 am by Shel Holtz | Instagram | Visual Communication | Pinterest | Advertising | Brands | Business | Facebook | Marketing | Mobile | Publishing | Research | Social Media | Social Networking
The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the…
Read The Full Post » | Comments [7]