2013-05-14
Posted on May 14, 2013 5:54 am by Shel Holtz
| Crisis Communication
Last week, while attending a conference where I was the opening keynoter, I was interviewed by a reporter for one of the local TV affiliates. I saw the resulting story (which also featured other conference speakers, notably Lee Odden). I was struck by a comment the reporter made in during the segment. He called U.S. Senator Marco Rubio’s awkward off-camera grab for a bottle of Poland Spring Water “a miss” for the brand because they didn’t capitalize on it.
The lack of a real-time missive from Poland Spring Water was widely criticized when it occurred in February. C|Net proclaimed that Poland Spring blows Rubio #watergate moment, fails… Read More »
2013-05-10
Posted on May 10, 2013 7:01 am by Shel Holtz
| Content
(c) Can Stock PhotoAmidst the bigger stories of the week, some great items tend to get lost. The Friday Wrap is a collection of items from the last seven days worthy of note by communicators and marketers that you may have missed. I collect stories to consider for the Wrap—as well as my podcast—at LinksFromShel.tumblr.com.
Fleishman study predicts a coming corporate reputation crisis
Every brand Fleishman Hillard reviewed in its Authenticity Gap study “found a gap between people’s expectations of the industry category and their actual experiences of the company or brand,” according to an item in Bulldog Reporter’s Daily Dog. Three… Read More »
2013-05-03
Posted on May 3, 2013 5:22 am by Shel Holtz
| Content
(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the pool of content from which I choose the items for the Wrap, you can find them at LinksFromShel.tumblr.com
IR managers take note: Social media is a new source of investment information
While investors continue to rely on traditional sources of investment information—press… Read More »
2013-04-26
Posted on April 26, 2013 8:39 am by Shel Holtz
| Content
(c) Can Stock PhotoHere’s your weekly wrap-up of news and useful posts you may have missed during the past week. I select these stories from those I’ve collected during the week at LinksFromShel.tumblr.com.
Yahoo’s Mayer finally dishes on telecommuting policy
Marissa Mayer, Yahoo’s CEO, made waves when the company issued an edict ending telework practices and requiring employees to do their jobs on-site—even those who took the job in the first place because they could telecommute. Mayer defended the decision, reiterating the language in the HR memo that kicked off the controversy: “It’s not what’s right for Yahoo right now,” she… Read More »
2013-04-23
Posted on April 23, 2013 9:53 am by Shel Holtz
| Advertising
Epicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the foodie site for failing to adhere to the best-practice of going silent during a highly sensitive time. Few, however, explored the motivation that led to the tweets in the first place.
Other than its public responses, I haven’t found any detailed statements from Epicurous about who was managing the social media activity at the time, why they didn’t suspend their social marketing or what… Read More »
2013-04-19
Posted on April 19, 2013 4:39 am by Shel Holtz
| Content
Photo (c) CanStock PhotoWith our attention focused on Boston and the terrorist bombing at the Boston Marathon and its aftermath, it’s easy to miss some other news and reports that appeared in news channels, blogs and other forums. In fact, some of the Wrap items this week deal directly with those events (although they may be dimensions of the story you haven’t heard on CNN or from other mainstream coverage). But other useful information emerged, too. I collect the items from which I select Wrap material at LinksFromShel.tumblr.com; this is also where I collect stories I consider for my podcast.
Boston PD praised for use of social media… Read More »
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