Microcopy for masochists

A curious trend is proliferating around the web. You arrive on a site and, while reading whatever it is you came to read, a pop-up appears. You look for the prominent X to close it, and instead you see two options. One is the call to action, something like, “Yes, I want to know more!” The other insults and demeans you with a prompt along the lines of, “No, I’m not interested in doubling my income while saving innocent kittens from torture at the hands of terrorists.”

Okay, that’s an exaggeration, but nevertheless, closing the pop-up requires you to agree with a statement that basically suggests you’re an idiot for taking that path.… Read More »

Friday Wrap #137: New Trust Barometer, reducing hoaxes, bad words, an anonymous app for employees

Venice wrappedf up in 2011
Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. Hoeppner
Greetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap. As always the Wrap is a summary of the last week’s news, posts, and other good stuff that has crossed my feeds that may not have gotten a lot of attention but is still useful for communicators to know. Feel free to follow my link blog, where I collect the content from which I select items for the Wrap (and for my podcast).

News

Edelman releases 2015 Trust Barometer—Upholding an annual tradition at the Davos economic forum,… Read More »

Friday Wrap #136: Marriott backs down, Nissan blows an AMA, Time Inc. curates, PR beats lobbying

Friday Wrap #136
Flickr photo courtesy of Wetsun
The new year is heating up, as evidenced by a record number of items in today’s Wrap. There’s even more in my link blog, where I collect all the items from the past week I think would be useful or interesting for communication professionals; you’re welcome to follow it.

News

Marriott backs down—Marriott International has withdrawn its petition to the U.S. Federal Communications Commission (FCC) requesting permission to block personal WiFi devices guests bring to its hotels. The company is attributing its change of heart to pressure from the public and the press. “Marriott International listens to its… Read More »

Friday Wrap #135: Ethics-challenged PR, 360-degree videos, tracking “Dark Social,” Zuck goes Oprah

Friday Wrap 135
Flickr photo of Cristo art at the Reichstag in Berlin in 1995
courtesy of Zug55
The Friday Wrap is my weekly review of news items, blog posts, reports, and studies from the last week that could be useful to communicators but weren’t the stories that got the big headlines. I collect items from which I draw the Friday Wrap’s selections in my link blog, which you’re welcome to follow.

News

TV anchor suspended over PR activities—Another case of challenged ethics has emerged with the suspension of Global Television news anchor Leslie Roberts. A Toronto Star investigation found that Roberts secretly has been a part owner of a small PR firm,… Read More »

Friday Wrap #134: Snapchat deceived, Palm’s return, email’s dominance, McDonald’s beacons, and more

Friday Wrap 789
Flickr photo courtesy of Jeff Golden
I hope your New Year’s celebrations were fun and safe. Now it’s time to get on with the promise of the new year by keeping up with the latest developments, news, research, and ideas culled from around the web, notably those items that didn’t get a lot of attention. I select the items from my link blog, where I collect whatever strikes me as interesting; the link blog—which you’re welcome to follow—is also the source for stories I cover on my podcast. As you might expect, it has been a slow week, but there were still some interesting reports.

News

Snapchat deceived customers, FTC says—The U.S.… Read More »

Friday Wrap #132: LinkedIn simplifies home page, mobile changes everything, computers rule video

A wrapped-up building (Friday Wrap #132)
My web developer, Kurt Deutscher, shot this image of a wrapped-up
building on a rainy winter day in Portland, Oregon.
Mobile dominates this installment of the Friday Wrap, my weekly review of news, reports, studies, and posts from the last week that may not have grabbed the big headlines (like the Sony hack), but still have implications for those of us working in the communications/PR/marketing world. I curate the Wrap from a the items I collect during the week on my link blog, which you’re welcome to follow.

News

Skype releases real-time translator preview—Microsoft’s Skype now allows you to have a instant-messaging conversation in… Read More »

Page 1 of 38 pages  1 2 3 >  Last ›