Posted on December 6, 2013 10:21 am by Shel Holtz
If you’d rather get the Wrap via email, just subscribe to the Holtz Communication + Technology Update. Now you’ll never miss my weekly review of stories you may have missed; it’ll be waiting for you in your inbox. As always, you’re welcome to review all the stories I collect during the week, which I curate at LinksFromShel.tumblr.com.
Above the fold
Lines drawn at FTC native advertising workshop
It wasn’t a hearing, just a workshop for the FTC to get more acquainted with the surging practice of native advertising (aka sponsored content). The the lines were drawn quickly and clearly, with representatives of the advertising industry
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Posted on November 29, 2013 11:16 am by Shel Holtz
I hope all of my American readers enjoyed a warm, restful and rewarding Thanksgiving Day. My readers are among the most important parts of my life for which I gave thanks yesterday—along with my family, friends, and colleagues. I’m also thankful that the communications profession continues to provide so many opportunities for commentary, experimentation and significant contributions to employers and clients everywhere. The holiday didn’t stop me from accumulating the usual mix of stories during the week, even if the flow of news was a bit subdued thanks to the impending celebration. As usual, you can find all the stories I curated
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Posted on November 22, 2013 9:07 am by Shel Holtz
We had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would say) at the turnout. You should check to see if there’s a Social Media Breakfast in your town! In the meantime, here’s this week’s review of stories that caught my attention during the past week. I collect the ones I might use for the Wrap (and the podcast) at LinksFromShel.tumblr.com.
Posted on November 21, 2013 9:02 am by Shel Holtz
Short-form video news updates could be a great way to keep your audiences up to date on company news and activities using a format that invites viewing.
Posted on November 18, 2013 10:49 am by Shel Holtz
| Customer Service
(c) Can Stock PhotoMost of brands’ visible social media activities address only the top of the marketing funnel, creating awareness among consumers and getting them to consider doing business with the brand. People engage in social media through the entire funnel, though, right down to loyalty and advocacy, where the funnel is at its narrowest.
The deeper you get into the funnel, the more concentrated your efforts need to be on individuals. This most likely explains why most efforts focus on the top of the funnel, since you can create awareness by publishing content across multiple platforms. While sustaining your loyal customers and
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Posted on November 15, 2013 10:00 am by Shel Holtz
| Visual Communication
(c) Can Stock PhotoI’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly summarize others. If a subject got attention from multiple outlets (as hashtags did this week), I’ll wrap the Wrap with a quick summary of what they each had to say. In the meantime, all I continue to collect all the posts and articles over the course of the week are in my link blog, LinksFromShel.tumblr.com.
Above the fold
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