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Shel Holtz
Communicating at the Intersection of Business and Technology
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Should you waste your time with team-building exercises?

Should you waste your time with team-building exercises?

The leaders of Allergan’s Human Resources department—about a dozen of us—spent a weekend in the early 1990s at a retreat in the mountains somewhere not too far from corporate headquarters in Irvine, California. The retreat was designed to host a “ropes course,” an experience that’s supposed to help strengthen a team.

These courses—also called a “challenge course”—engage participants in outdoor activities involving cables, ropes, and obstacles, along with “low” activities (those that take place on the ground) such as figuring out how to forge a river. It’s all designed to (as one organization puts it) “develop confidence, trust, support, communciation, cooperation and leadership skills.”

I remember sitting back-to-back with the vice president of the Compensation department, arms locked, and being told we needed to figure out how to stand up without unlocking our arms. I have other vague memories of the weekend, including the heartfelt celebration when it was over. By God, we believed we had bonded as a team.

Two weeks later, we were locked in a room for seven hours working to cut the HR budget by some ridiculous amount. It turned out that all that “team-building” we’d gone through in the mountains had absolutely no bearing on our real-world reality.

I have always viewed team-building exercises with a high degree of cynicism. The cynic in me was ignited when I read that HSBC had fired six employees for creating a video in which five pretended to be ISIS members “beheading” the sixth. According to the report…

HSBC fires six for video created as part of a team-building exerciseIn the video, one of the men shouts “Allahu Akbar” — Arabic for “God is great,” which is what has been said in some of the ISIS videos showing executions of hostages.

The banker playing the role of hostage is dressed in an orange jump suit and kneeling in front of the others with his head down, the same as some of the executed hostages. The other men are dressed in dark clothing with masks covering their faces. They give a whooping war cry and brandish what appears to be a coat hanger as if it’s a knife, and then break up into laughter.

The kicker: The six members of a London-based HSBC legal department created the video as part of a team-building exercise.

Did you ever wonder why sports teams don’t go out on team-building exercises? It’s because they bond as a team through the very act of being a team. No artificial exercise can replicate that. No ginned-up activity can help a team get better at what it was brought together to do.

In short, team-building exercises and activities are total bullshit.

Leaders who think this non-sequitur approach to team-building is necessary most likely are terrible team leaders. It might make them feel better to check off a box—“There, I’ve taken care of team-building”—but it does nothing to create the kind of team that can achieve great things in the context of their actual jobs.

Not many people love team-building exercises

To see if I was alone in this belief, I asked colleagues to share their team-building experiences. Here’s a sampling of the responses I got.

  • A communications retreat where we were given stripper names to use instead of our regular names. You should have seen the look on my very conservative boss’ face.
  • It involved people splitting up into pairs, standing face-to-face and making “mirror” motions. One person moves to the left, the other person moves to the left. One person holds up a hand, the other person holds up a hand. One hand moves in a circular motion, the other one…you get the picture. And no laughing or smiling. Just typing this description gives me the willies.
  • Making cardboard and duct tape boats in late October.
  • No joke, watching team members stretch latex gloves over their heads and try to inflate them the fastest.
  • I had one small tech company that sent us off on a “scavenger hunt” across a huge city park, and it was about 90 degrees. We were baking for an hour as we searched; it was real fun.
  • Forced Karaoke.
  • An entire management team on two houseboats for four days going through the locks in the Trent Severn waterway. Mostly men and three women. Made the mistake of letting the guys do the grocery shopping so lots of meat and junk food…no vegetables or fruit. After not showering for four days, we really got to know each other.
  • The everyone stand together, old hands, and try to untangle yourselves so you end up in a circle. Have done this a million times.
  • Our internal comms group had one team-building exercise that was supposed to identify positive and negative behavior. The goal was always to be “above the line.” No negative thoughts or attitudes were allowed. And our communications began to reflect this fantasyland, which only lacked unicorns, puppies and glitter. Needless to say, this exercise didn’t translate well to a group of trained journalists. Wait, I think I just dropped below the line. Damn!
  • Bowling, where trophies were awarded for best and worst. Seriously, is it not bad enough to finish last without having the humiliation of a trophy?

Then there was the individual who told me privately (with permission to include in this post) about an exercise in which the leader asked each participant to share a formative experience that led them to where they were today. Each team member proceeded to relay thoroughly horrific stories my friend—who was new to the company—found appalling and upsetting. My friend passed, unwilling to convey a similar experience to a roomful of near-strangers, and was ostracized for not engaging.

I have no doubt the experience may have been cathartic, but nowhere have I seen evidence that knowing the darkest moments your fellow team members have experienced helps the team function better.

Another friend recounted her own experience with a ropes course:

I am/was deathly afraid of heights. Still, I was determined. Mind over matter, etc. Very long story short, I was standing on the cut-off top of a tree (35-40’), had to leap to another tree and instantly grab hold of the rebar pegs to hang on to the new tree. {insert some weeping, cheering, self-doubt, whole-body shaking, and determination that swelled up from who-knows-where} I jumped. As my body slammed into the destination tree, my knee slammed into one of those rebar pegs. Technically, it went under the knee cap. Decades later, I still cannot walk/hike anywhere with much incline, have to avoid squats and lunges (and any other knee-challenging exercise). The End.

A thread runs through several of these recollections: Physical activities tend to favor those members of the team who enjoy and excel at physical activity; they also tend to favor extroverts. A bookish introvert can be an integral member of a team in the office. But he can be made to feel less a member of a team after participating in an outdoor challenge-based team-building exercise.

No doubt you have your own recollection of an unpleasant or pointless exercise in which you were required to participate that wound up doing nothing to strengthen your team.

(Side note: Several of the comments I received addressed Meyers-Briggs-type personality analyses. These are a separate issue. I may well tackle it one of these days.)

(Second side note: I have no problem getting a team together outside of work to blow off steam and have fun. In fact, a little extracurricular fun can have a beneficial effect. It’s the structured activities designed for team-building that make me nuts.)

How to really build a team

If we cancel all the team-building activities (and put the people who run those ropes courses out of work), what’s left? As one of the contributors to my thread on team-building exercises put it, ” The best team building is to work on a big, major work project together.”

Exactly. Success doesn’t depend on forging an imaginary river. Here’s what it does involve:

A great leader—The biggest problem most teams encounter is a leader who wasn’t selected for his or her leadership skills. Rather, they were promoted into the position as the next step on the pay scale. Imagine if NFL head coaches were selected that way. “You’ve done a great job as an assistant coach, Bob, but you’re at the top of your pay grade, so we can’t increase your pay without promoting you. So congratulations, you’re now head coach.”

Great hires—Ensuring the people you bring onto a team are right for the team is crucial. This doesn’t just mean they’re “team players.” They also must be able to field their positions well. Among the most repeated business axioms that drive crazy is the one that insists “There is no ‘I’ in ‘team’.” (I appreciate the retorts, “No, but there is a ‘me’,” and “No, but there is an ‘I’ in ‘win’.”) Teams have to work well together, but each individual also have to perform brilliantly in his or her job. Consider baseball. Working together is great, but if the second baseman can’t handle a line drive, the sum total of the team won’t amount to much. In their heyday, the Los Angeles Dodgers infield of Steve Garvey, Dave Lopes, Bill Russell, and Ron Cey emulated exactly what I’m talking about: crazy individual skill and a magical ability to work together that came not from weekend scavenger hunts but from hard work and the experience of working together over a long period of time. Watch this short video and listen to players talk about what made this legendary infield click: a Hall-of-Fame manager who saw something in them and kept them together.

Clear goals and expectations—A team can accomplish a lot when they know what success is supposed to look like. It’s clear for a sports team: a higher score than the opponent. It should be equally clear-cut for a work team.

A real purpose—Team members need to know what it is they’re working to accomplish. What’s more, they need to have a sense that it’s something bigger than themselves, more important than their individual work goals.

The bigger picture—A work team is a small part of a large organization. Just as individual employees do, a team needs to know where it fits in the larger company narrative and how its work contributes. Even a baseball team is part of a larger organization that includes the front office, the coaching staff, the training staff, farm clubs, scouts, groundskeepers, and a host of others, all working towards a common goal: a great fan experience. How does the team contribute? By winning, of course. The stadium crew does it by maintaining a clean and inviting place to come spend an afternoon or evening. Everybody has a part to play. Everybody needs to know how their part contributes to the ultimate goal.

Autonomy—Great teams are not micromanaged. Leaders of great teams know how to coach and inspire, but not to guide every team action. If you have assembled a team made up of the right people, setting a goal and outlining the restrictions they’ll face (budget, approvals, etc.) should be 90% of the solution. Autonomy also means letting the team select its own captain. Hal Steinbrenner didn’t anoint Derek Jeter captain of the New York Yankees; his fellow players did.

Recognition—People thrive on intrinsic rewards. Celebrating milestones and taking every opportunity to recognize the team’s accomplishments can go a long way toward motivating the team to keep plugging on. Establishing mechanisms that enable members of the team to recognize one another is equally important.

Shared values—There’s no question that a lot of corporate values statements are bunk, especially those that clash with the reality of the workplace. But when team members bring the same set of values to the table—the same principles that guide the way they get their work done—amazing things can happen.

Common to all of these is a simple truth about teams: The best teams emerge from the work they were brought together to do. So enough with the ropes courses, bowling competitions, cook-offs, and other activities that are supposed to build teams but don’t.

Unless checking off the team-building box is more important than actually building a team.

Flickr photo courtesy of U.S. Army RDECOM.

Comments
  • 1.Thanks for this Shel- perhaps there are people who love these, but generally most of these exercises seemed forced to those who have to perform them, and prescribed by some giddy management school professor who should be forced to live in one of those ropes courses for three months.

    I have been lucky, working recently for a company that held a retreat purely as a way for the entire company to gather socially and let off some steam (though social activities can feel forced too, but this was not the case here). Another good example is using "retreat" time to apply company-wide brains to propose solutions to actual workplace issues- brainstorming, essentially, in concentrated form. That's more productive than trying to build a skyscraper out of popsicle sticks.

    Doug Haslam | July 2015

  • 2.Please accept my thanks for the interesting, insightful, and fun read! (And with all respect, I'd offer that you might want to add a proofreader to your blogging team. :) ) Best regards~

    Dolly | August 2015 | Washington State

  • 3.I cannot believe how true this is. Team building is for people who want to talk about doing the job. Those who can do the job do it.

    Tim | July 2016

  • 4.Your post is bang on in many respects. The only thing that you didn't clarify is that many of the examples you gave were not team building at all. For the life of me, I can't understand why companies are wasting money on such foolishness.

    Unfortunately, many companies are marketing these activities as team building and this has created a lot of confusion in the marketplace.

    I also addressed this in:

    What Does ‘Real’ Team Building Look Like?
    https://corporateteambuilding.wordpress.com/2012/09/25/real-team-buildling/

    Anne | October 2016 | Toronto

  • 5.Hi Shel Holtz. Thanks for the very direct and good article. I loved and i have to say i have a team building company in Singapore based on team building combining it with film making. Good that the event team building get some critics and feed back. I read about the situation with HBSC and that situation is completely out of the hand. The last 10 -15 years the team building companies popped up enormous and the problem already starts that they do not know the difference between team building and team bonding and forget to set goals and expectations for the day out. It is more getting a money based business with big companies earning a lot of money on it an offering the people the most stupid team building games. Yeah i'm also criticizing my business! The best point you made and pleased someone is saying it. A great leader. Agree there is a great lack of leadership in companies. I would almost say that 75% of the so called leaders at this moment in small medium and corporate do not know where thet are talking about. I met a lot of them the last 12 years. Excuse for them to bond people in team building every year. Then it is going wrong. Shel Holtz again thanks for the feedback. Let me know what you found of my reaction back. Emile Leus http://www.tvworkshop.com/

    Emile Leus | February 2017 | Singapore

  • 6.Team building activities are very helpful to increase communication and to know each other. It i also very important to make sure that all team building
    exercises or activities should be stress free and fun loving.

    Dianne | September 2017 | USA

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