A New Model for Employee Communication, Part 10: Values

A New Model for Employee Communication, Part 10: Values

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders.

Revised Employee Communication Model


The series:
Part 1: Introduction Part 5: Consultation
Part 2: Overview Part 6: Branding
Part 3: Alignment Part 7: Channels
Part 4: Listening Part 8: Culture
Part 9: Vision/Mission

The four overlapping circles at the center of the model represent the best opportunities for employee communication to affect an organization on a day-to-day basis. Today, we’ll look at values, the second critical… Read More »

Social Media and Social Causes Can Bring CEOs Out of the Shadows

CEOs Need to Connect With Employees

Some things you take for granted. The sun will rise in the east. A two-year-old eating chocolate will get chocolate on her face (and her arms and her legs). Breakfast for dinner is awesome. Employees know who runs their company.

Well, three out of four ain’t bad.

A recent survey from APPrise Mobile found that 23% of employees working for a company with 500 or more employees weren’t sure of their CEO’s name. Even more—32%—weren’t confident they could pick their CEO out of a lineup.

This floored me. I wasn’t comforted when I learned that most of those who didn’t know their CEO worked somewhere other than headquarters and were more… Read More »

Friday Wrap #201: Can you hear this? Alexa stole the show at CES

Friday Wrap #201I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

Integrated marketing panel—I’m excited to participate in a panel with SNCR founder… Read More »

Stop trying to make employees happy. It’s not your job.

Making employees happy is not your job

Beth and Mary have worked for the same company for about the same length of time.

They work at same tier of the company hierarchy. They are paid about the same, have the same benefits, have equally supportive and communicative bosses, and have experienced roughly the same employee journey through their careers. Count Beth and Mary among the company’s engaged employees who are good at their jobs and do them well.

Mary is happy. She is upbeat. She loves life.

Beth? Not so much. Beth always looks as though she is in despair. She sighs a lot. Smiles appear forced. Her somber demeanor has little impact on her relationship with her… Read More »

Friday Wrap #180: Ad-blocker wars, influencer marketing crackdown, CEO pay transparency, and more

Friday Wrap #180The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, along with extra material only for subscribers, sign up for my… Read More »

Friday Wrap #171: Web’s creator wants to re-invent it, Periscope’s crowdsourced comment moderation

Friday Wrap #171I’m back after missing the Wrap last week while I was at the IABC World Conference in New Orleans. As always, the Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make… Read More »

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