(c) Can Stock PhotoThe Friday Wrap is my weekly review of stories, studies and reports from the last seven days that may have slipped by unnoticed in the midst of bigger news. I collect the items I’ll consider for the Wrap in my link blog, which you’re welcome to follow at LinksFromShel.tumblr.com.
Losing reputation is the biggest strategic risk for big companies
Ask a typical C-suite or board member what the biggest risk is, and they’re likely to talk about brand trends and the economy. But according to a Deloitte study, reputation and the fallout from reputational damage are the biggest risk large companies face. “Overall, progress Read More »
I’ve accumulated a treasure trove of interesting items over the seven days. This week’s Wrap includes some of the juiciest. You can see all the items I’ve bookmarked on my link blog at LinksFromShel.tumblr.com.
Here come the predictions
Ah, the holidays. A crispness in the air, Christmas tree lots, holiday music in malls and—the latest tradition—mountains of predictions for digital and social media for the upcoming year. Over on GigaOm, several staff members have offered their thoughts on what 2013 will hold for digital media. Laura Owen, for example, thinks a well-known author will turn down a seven-figure deal in favor of Read More »
(c) Can Stock PhotoA survey of some of the stories from the last week that caught my eye as they passed by in the stream
Gamification grows, even in B2B
Research group Gartner raised eyebrows with its projection that half of organizations that manage innovation processes will apply gamification to those efforts by 2015. A year earlier, Gartner said, more than 70% of Global 2000 companies will have adopted at least one gamified application. All that sounds fine for internal purposes, such as Deloitte’s use of gamification to attract 10,000 corporate executives from 150 organizations to compete in online training programs. Internal Read More »
A weekly review of some of the more interesting stories that have crossed my feeds in the last seven days.
Foursquare: The new Yelp?
While the deals have grown more sophisticated, with American Express and some hotel chains applying check-in rewards tied to your account number, growth of Foursquare has slowed. A recent study from Edison Research reveals that 74% of Americans are unfamiliar with the concept of checking in via a mobile device, and only 3% have actually done it.
I’m a 3-percenter. I like reviewing the tips; they’ve paid off for me more times than I can count. So it’s no surprise to find that Foursquare plans to overhaul Read More »
Last night, I joined some other members of the Mayo Clinic Center for Social Media advisory board, along with some others attending a conference here in Seattle, at the trendy pan-Asian restaurant, Wild Ginger. Once seated, a Singha cradled in my left hand, I used my right to grab my smartphone and check in.
How 15 minutes ago, right? After all, ReadWriteWeb has proclaimed the check-in dead, pointing out that FourSquare has lost half its web traffic over a recent five-month period, pretty serious stuff, especially in light of FourSquare’s announcement that it had amassed 8.5 million users.
As the company signs up new users, check-in Read More »