Friday Wrap #98: The end for Google+?, geotargeted ads on Reddit, Facebook rocks on Fridays

Friday WrapBig news has flown fast and furious this week, led by the FCC’s decision to turn its back on Net neutrality and support a “fast lane” for companies willing to pay for it. With all that, it’s even easier to miss some posts, stories and studies that could be useful. That’s why I produce the Friday Wrap, a summary of items of interest to communicators that may have flown by under the radar. I collect all the stories from which I cull the items for the Wrap on my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

The end of the line for Plus?—Google+ earns the second highest engagement levels (behind YouTube) of any… Read More »

FIR Book Review: Age of Context, by Robert Scoble and Shel Israel

Age of ContextAge of Context: Mobile, Sensors, Data and the Future of Privacy explores the convergence of five technological factors—mobile, social media, data, sensors and location—and their present and future impact on everything from commerce to medicine to transportation.

FIR co-hosts Neville Hobson and Shel Holtz review the book in the context of an earlier FIR interview we conducted with the authors and two book launch events, including one in which Neville recorded Robert and Shel’s presentation as an FIR Speakers & Speeches podcast.

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Friday Wrap #71: Reputation risks, content marketing payoffs, B2B on Twitter, QR codes live and more

Friday Wrap #71

(c) Can Stock Photo
The Friday Wrap is my weekly review of stories, studies and reports from the last seven days that may have slipped by unnoticed in the midst of bigger news. I collect the items I’ll consider for the Wrap in my link blog, which you’re welcome to follow at

Losing reputation is the biggest strategic risk for big companies

Ask a typical C-suite or board member what the biggest risk is, and they’re likely to talk about brand trends and the economy. But according to a Deloitte study, reputation and the fallout from reputational damage are the biggest risk large companies face. “Overall, progress… Read More »

Friday Wrap #29: Google+ communities, gender differences on Pinterest, PR and “pageview journalism”

Friday Wrap #29I’ve accumulated a treasure trove of interesting items over the seven days. This week’s Wrap includes some of the juiciest. You can see all the items I’ve bookmarked on my link blog at

Here come the predictions

Ah, the holidays. A crispness in the air, Christmas tree lots, holiday music in malls and—the latest tradition—mountains of predictions for digital and social media for the upcoming year. Over on GigaOm, several staff members have offered their thoughts on what 2013 will hold for digital media. Laura Owen, for example, thinks a well-known author will turn down a seven-figure deal in favor of… Read More »

Friday Wrap #10: Gamification growth, mobile everywhere, targeted tweets, measurable social media

Friday Wrap
(c) Can Stock Photo
A survey of some of the stories from the last week that caught my eye as they passed by in the stream

Gamification grows, even in B2B

Research group Gartner raised eyebrows with its projection that half of organizations that manage innovation processes will apply gamification to those efforts by 2015. A year earlier, Gartner said, more than 70% of Global 2000 companies will have adopted at least one gamified application. All that sounds fine for internal purposes, such as Deloitte’s use of gamification to attract 10,000 corporate executives from 150 organizations to compete in online training programs. Internal… Read More »

Friday Wrap #4: Foursquare’s overhaul, social customer service, Pinterest’s curated newsletter

Friday Wrap #4A weekly review of some of the more interesting stories that have crossed my feeds in the last seven days.

Foursquare: The new Yelp?

While the deals have grown more sophisticated, with American Express and some hotel chains applying check-in rewards tied to your account number, growth of Foursquare has slowed. A recent study from Edison Research reveals that 74% of Americans are unfamiliar with the concept of checking in via a mobile device, and only 3% have actually done it.

I’m a 3-percenter. I like reviewing the tips; they’ve paid off for me more times than I can count. So it’s no surprise to find that Foursquare plans to overhaul… Read More »

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