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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap #53 (c) Can Stock PhotoSeveral reports, studies and news items may have slipped by unnoticed this week in the wake of bigger stories, like Facebook’s response to criticism for allowing offensive material to sneak through its filters. Not to worry! Every time I see an item of value to communicators, I cave it to my link blog at LinksFromShel.tumblr.com. I choose items from…

Epicurious's ill-advised tweetsEpicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the foodie site for failing to adhere to the best-practice of going silent during a highly sensitive time. Few, however, explored the motivation that led to…

Social Media Reach via Employee AmbassadorsMarketers distressed over the declining number of brand page posts that appear in the news feeds of people who have liked their page have another option to expand their reach. It’s just not an option most of them have considered.

Changes made last year to Facebook’s EdgeRank algorithm led to a falloff in average reach. One study, by GroupM, found that brand pages…

Yesterday’s Internal Communications Best Practices Summit—- held at the University of Chicago’s Gleacher Center—was jam-packed with great ideas from organizations like SAS, the Federal Reserve Bank of Chicago and Cintas, to name a few. I curated tweets and images from the summit using Storify so you can benefit from some of the best ideas speakers shared:

[View the story “Best Practices in Internal Communications…

Candy WrapperImage (c) Can Stock PhotoDid you miss me last week? The Brazil trip turned into a longer stay than I planned, thanks to airport closures due to Hurricane Isaac. But I’m back, so let’s wrap the week! This is my (mostly) weekly review of items that crossed my newsfeeds over the last seven days that are interesting enough to report but didn’t…

Addvocate.coAddvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson.

Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most motivated asset they already have—enthusiastic employees. Your workers want to talk about their company, only they don’t know what to say, or they’re afraid to say the wrong…

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