Will your intranet get Known?

Social media has a place in the enterprise. Study after study confirms that employees who are able to engage with each other over social channels are more productive, more engaged, and even lead to improved market share and revenue.

But it has been a struggle to adapt social media to the enterprise. Most efforts involve a bolt-on, such as Yammer or Chatter added to an existing intranet. These can be made to work; companies like ConAgra, Pitney Bowes, and TeeKay Shipping have made these messaging systems into rock-solid tools for employees to find and engage with colleagues who are involved in similar activities. The deeper sense of… Read More »

Friday Wrap #109: Yo gets serious, internal social media suffers, 3-screen advertising, and more

Friday Wrap #109
Flickr photo courtesy of Matt Reinbold
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner… Read More »

Friday Wrap #92: Millennials trust user-generated content, Wikipedia may loosen paid advocate rules

Friday Wrap 92The Friday Wrap is my weekly review of news items and posts that caught my attention. It’s not a look at the big digital and social news of the week; I figure you’ve already seen that stuff elsewhere. As I see these items, I save them to my Tumblr link blog; on Friday morning, I choose from the collection the items that appear here. Please feel free to follow the blog to stay on top of all these items I believe are useful for communicators to know.

Above the fold

Content marketers trying to reach the increasingly influential and valuable millennial market, listen up: people born between 1977 and 1997 trust user-generated content 50%… Read More »

Friday Wrap #91: Apple goes social on Tumblr, Getty opens images, PR pros volunteer for Ukraine

Friday Wrap #91You didn’t offer a whisper of protest to the new format for the summary of stories and posts from around the Web, so I’m sticking with it. By the way, I’m writing from a hotel room in Los Angeles—my hometown—where I’m speaking at the Global Intranet Forum. You’re welcome to follow my link blog, where I collect the items from which I draw material for the Wrap, as well as for my podcast, For Immediate Release.

Top stories

Apple, notoriously absent from social media when it comes to hardware, has launched into social media in an unlikely place. The Tumblr blog at isee5c.tumblr.com is dedicated to the lower-cost, multi-color iPhone. The… Read More »

The 11 vital internal communications trends you’d be crazy to ignore

11 Vital Internal Communications Trends

(c) Can Stock Photo
A client recently asked me to put together a webinar for the company’s internal communication staff on hot trends in internal communications. In addition to listing the trends that were already top-of-mind for me, I sought out thought leaders in the internal communications space to see what was on their radars. Here are the 11 trends that every employee communicator should bear in mind as 2014 approaches.

1. Mobile

To read some of the tech trades, you would think that BYOD (Bring Your Own Device) was an IT initiative designed to protect the integrity of company data on employees’ personal mobile devices. The truth… Read More »

Employees shrugging off your intranet? It’s probably the platform

square peg in a round hole

(c) Can Stock Photo
I see my share of intranets.

The intranets I see tend to be the home to content produced by excellent communicators. These smart people understand the role of content in an employee communications strategy. They produce great articles, video and audio. Employees who view their content almost universally like it. Usually, they call me when they can’t figure out why, despite all this, employees turn to a variety of other channels for news, information and collaboration before they turn to the intranet.

In a lot of cases those other channels aren’t optimal. People who need information aren’t on the right email lists,… Read More »

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