Epicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the foodie site for failing to adhere to the best-practice of going silent during a highly sensitive time. Few, however, explored the motivation that led to the tweets in the first place.
Other than its public responses, I haven’t found any detailed statements from Epicurous about who was managing the social media activity at the time, why they didn’t suspend their social marketing or what Read More »
Marketers distressed over the declining number of brand page posts that appear in the news feeds of people who have liked their page have another option to expand their reach. It’s just not an option most of them have considered.
Changes made last year to Facebook’s EdgeRank algorithm led to a falloff in average reach. One study, by GroupM, found that brand pages experienced a 38% decline in consumer reach. Photo postings to brand pages fell 40% while those featuring links dropped off over 68%, according to the study. Other studies reported similarly distressing numbers.
Yesterday’s Internal Communications Best Practices Summit—- held at the University of Chicago’s Gleacher Center—was jam-packed with great ideas from organizations like SAS, the Federal Reserve Bank of Chicago and Cintas, to name a few. I curated tweets and images from the summit using Storify so you can benefit from some of the best ideas speakers shared:
Image (c) Can Stock PhotoDid you miss me last week? The Brazil trip turned into a longer stay than I planned, thanks to airport closures due to Hurricane Isaac. But I’m back, so let’s wrap the week! This is my (mostly) weekly review of items that crossed my newsfeeds over the last seven days that are interesting enough to report but didn’t make it as a standalone blog post. It’s all derived from my link blog, which you’re always free to visit or subscribe to.
Feel free to call it “social business.” Just don’t call it the “social enterprise”
File this under: “Really?” If ever there was a generic term, “social enterprise” is one. I’ve Read More »
Addvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson.
Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most motivated asset they already have—enthusiastic employees. Your workers want to talk about their company, only they don’t know what to say, or they’re afraid to say the wrong thing. Instead, they do nothing.
Nelson calls Addvocate the first employee management service for social media. With a simple set of embedded tools, a company can mobilize their workforce to become brand Read More »
Visual communication has grown into a bona fide social trend. Most trends that take root on the web ultimately find their way onto intranets. That hasn’t happened yet with the compulsion we have acquired for sharing images. The fact that tools aren’t available yet to integrate into your internal platforms shouldn’t stop you, though, from tapping into this increasingly common behavior.
Photo sharing has been around for a long time. A number of photo sharing services came and went while the mainstays struggled to find both a niche and revenue models. Yahoo has allowed Flickr to languish even as companies used them to create Read More »