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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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It’s been well over 18 months—maybe more—since I first suggested that intranets could take advantage of RSS feeds. It has been a bit confounding that, since then, I have found one (count ‘em: one) company with an intranet that incorporates RSS feeds.

This doesn’t count those intranets that have incorporated real, honest-to-God blogs (not blog look-alikes). Whether it’s a standard blog app like Typepad and pMachine or an…

At least once a week, I get e-mail from a communicator under pressure to show that readership of the online newsletter she produces for employees is acceptable. “Do you know where I can find any statistics about readership of online newsletters?” the e-mails usually ask. “I was hoping to get some perpective from other companies.”

I make a dedicated effort to stay on top of…

The case of Ellen Simonetti, the Delta flight attendant fired for photos posted to her blog has been discussed far and wide. It’s not the only case, though, as an article in Wired News points out. It’s also happened to a Web designer in Utah, a FedEx Kinko’s staffer and even a Microsoft temp. The article quotes Wendy Seltzer, a intellectual property…

When Google acquired Blogger, the search company implemented an internal blogging system. Employees found a variety of uses for the intranet blogs. They kept track of meeting notes, shared diagnostic information, traded bits of software code, and kept their colleagues up-to-date on their activities. The intranet blogs were so useful that one Google executive has indicated the company could sell…

Isn’t it interesting that publications like Computerworld are publishing articles about corporate policies for employee blogging but publications dealing with communications and human resources have been fairly quiet on the issue?

The Computerworld piece by Jupiter Research VP Michael Gartenberg suggests companies need to (1) know what other blogs are saying about you, (2) go slowly when creating corporate blogs, and…

Employee communicators spend a lot of time producing communication materials they distribute to employees. You have to wonder how much this traditional top-down communication model will engage employees. It’s an important consideration, seeing as how senior executives have made it clear through a number of channels that they believe an engaged workforce is a requirement if they’re going to compete in the…

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