The failure of employee communications

I try to avoid duplicating material in my blog that appears in my newsletter, but this one is just too important. Too alarming. Too consequential.

I have spent more than 25 years working, one way or another, in employee communications. In that time, i have come to believe all the usual arguments about the value we deliver to our companies and clients. Chief among these, we create “line of sight”—that is, we help employees understand how their individual work efforts contribute to the company’s high-level business plans and strategies. Through this effort, we contribute to the company’s competitiveness.

At least, that’s the… Read More »

Where’s the news?

I’m spending my Saturday putting the finishing touches on a report for a client. The report covers the results of an employee survey, focus groups and a card-sorting exercise, all geared toward improving the intranet so it can become a more reliable work resource that has a genuine impact on productivity and, by extension, the bottom line.

As I was covering one issue and making the related recommendation, it struck me that I’ve written this before for other clients. A lot. It goes something like this:

There is no single place to find all the news covered on the intranet’s various pages and sites. Environmental, health and safety news… Read More »

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