A Wall Street Journal blog report published yesterday claims that, in just under half of organzations, the lowest performing employees are also the most engaged. The article, by Lauren Weber, prompted responses like this one from NBC’s Martha C. White: “These findings fly in the face of conventional wisdom that those who contribute more to their employer’s success are the most engaged with their jobs.”
It’s not hard to imagine a company leader reading the reports of the Leadership IQ survey and demanding of his HR director, “Tell me again why we’re investing so much in building our population of engaged employees?” Workplace engagement… Read More »
One of employee communications’ key goals is to ensure employees understand the company’s business strategy. At every level, employees should be able to align their work to the strategy and take greater personal responsibility for their own contributions to its success.
If a study of 20 companies from the University of Technology in Sydney is any indicator, it isn’t working. What’s worse, the results of the study will undoubtedly be held up by skeptics as evidence that internal communications really isn’t all that important.
The study found the vast majority of employees in these companies could not pick their company’s overarching,… Read More »
Marketers distressed over the declining number of brand page posts that appear in the news feeds of people who have liked their page have another option to expand their reach. It’s just not an option most of them have considered.
Changes made last year to Facebook’s EdgeRank algorithm led to a falloff in average reach. One study, by GroupM, found that brand pages experienced a 38% decline in consumer reach. Photo postings to brand pages fell 40% while those featuring links dropped off over 68%, according to the study. Other studies reported similarly distressing numbers.
This week’s wrap features some particularly intriguing items, all drawn from a wider selection I collect on my link blog at LinksFromShel.tumblr.com. That’s also where I find the stories I’ll cover on my podcast. I’d be honored if you’d give my co-host and me a listen at For Immediate Release.
How many people saw that picture of your dinner you shared last night?
Data scientists have Facebook have crunched the numbers and come to the conclusion that one out of three of your friends sees every update you post to the social network. The analysis of 220,000 Facebook users’ posts last June found that, over the course of the month, users… Read More »
Yesterday’s Internal Communications Best Practices Summit—- held at the University of Chicago’s Gleacher Center—was jam-packed with great ideas from organizations like SAS, the Federal Reserve Bank of Chicago and Cintas, to name a few. I curated tweets and images from the summit using Storify so you can benefit from some of the best ideas speakers shared:
During my presentation yesterday on employee ambassador programs, several people asked if I was planning to address ambassador programs for internal purposes.
I wasn’t. Like most people, when I think of ambassador programs, I think of tapping into the population of engaged employees to turbocharge marketing, increase engagement with customers and bolster the company’s reputation.
In my hotel room last night, I searched for references to internally-focused ambassador programs. And searched. And searched some more. And I came up with nothing.
I also took a trip down client memory lane for instances in which I was asked to help develop… Read More »
A Wall Street Journal blog report published yesterday claims that, in just under half of organzations, the lowest performing employees are also the most engaged. The article, by Lauren Weber, prompted responses like this one from NBC’s Martha C. White: “These findings fly in the face of conventional wisdom that those who contribute more to their employer’s success are the most engaged with their jobs.”
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