Webinar: Internal Influencer Marketing


Influencer marketing is overtaking just about every other method when it comes to delivering results. One study found marketers achieved an average return on investment of $6.85 for every dollars spend on influencer marketing. (It’s even better for consumer packaged goods, which gets ROI of $11.33, and retailers, whose ROI is $10.48.) Another study revealed that 22% of customers are acquired through influencer marketing. Eighty-four percent of marketers plan to use an influencer marketing campaign this year. It makes sense, since 92% of people say they trust word-of-mouth recommendations over ads.

It has long been true that… Read More »

Friday Wrap #173: Instagram’s half-billion users, Vine’s 140-second limit, Tumblr’s live video

Friday Wrap #173The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, along with extra material only for subscribers, sign up for my… Read More »

Smartphones and productivity: Here we go again

Smartphones and Productivity: Here we go again

A new survey finds nearly 20% of full-time employees are productive fewer than five hours a day. The cause of that lost productivity? Smartphones.

We have been here before. First, employers blamed the Web for lost productivity. They responded by blocking access to the Web, only to open it later when they realized it actually contained work-related content. Later, social media was the culprit. Businesses responded, predictably, by blocking social media sites. Now, a quarter of companies are banning personal calls and cell phone use.

Nearly half of employers insist smartphone distractions have compromised work quality, lowered morale… Read More »

Bring influencer marketing inside the company

Internal Influencer Marketing

The communication role of the people manager has achieved mythic proportions, becoming one of the sturdiest of sacred corporate cows. Companies embarking on change initiatives or seeking to build employee engagement include the manager as a matter of routine. To be sure, managers play a critical role in such activities. The problem is, it is practically impossible to ensure consistent communication from managers. Only under two circumstances is the manager communication component of any plan anywhere close to uniformly consistent:

  1. In an organization in which manger-to-employee communication is a fully embedded part of the culture,… Read More »

Knowing your organization’s hidden structure can help make internal communications more relevant

Looking at your organization's structure from a different perspective

Any internal communication needs to pass three tests before employees will act on it. First, it has to pass the logistical test. Was it in the right language? Was it legible? Did it arrive on time? Second, it must get their attention. So far, so good; internal communicators can handle logistics and attention. The third test is often our biggest struggle.

The content has to be relevant. Employees want to know: “What does this have to do with me? Will paying attention to it help me in some way?”

When mass media is the model for internal communications, it can be tough to make content’s relevance apparent to each and every employee.… Read More »

Free Webinar on June 17: Re-invent your internal communications for the 21st century

Webinar: 21st-Century Employee Communications (Noon EDT on June 17)

“I have some senior managers questioning the need to retain dedicated internal communications specialists. Why not just get others in the Marketing team to chip in to support, they suggest.”

That was the message I got from a corporate communications manager in mid-May. It wasn’t the first time I have heard this sentiment. Or the second. Not even the third. The fact is, the workplace conditions that gave rise to the internal communications function have changed so dramatically that, unless we change too, the very notion of a discrete employee communications function could be rendered obsolete.

In this free webinar, I will outline the… Read More »

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