I was halfway through my four-year tenure at Mattel, Inc. Bad times were on the horizon. Soon, the company’s finances would suffer and leadership would implement cost-cutting measures, including a crippling experience with McKinsey & Company’s dreaded Activity Value Analysis. But for now, budgets were still untouched and the Employee Communications Department cranked out a monthly newspaper for all employees and a quarterly magazine for employees, shareholders, partners, and other important audiences.
The magazine, which I established soon after starting at Mattel in 1996, was called Windows. The name Read More »
Flickr photo courtesy of Duncan HolmesThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. This week, in the wake of Facebook’s F8 conference, there’s so much Facebook news that I’ve set it off in a separate section. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.
Twitter launches Meerkat competitor to glowing reviews—Thanks to Read More »
The inevitability of employees adopting the anonymous messaging app has a lot of businesses concerned, considering the university experience. Several universities have taken the futile step of banning or blocking Yik Yak, but since it doesn’t rely on a WiFi connection—standard 3G and 4G cellular connections work just Read More »
On Thursday, I’ll deliver a brand-spanking-new presentation at an internal communications conference in Las Vegas on a concept I’ve been exploring for the last year or so. I’m calling it the Work Experience. The idea is simple: Approaching job satisfaction, morale, employee engagement, and other employment programs in the piecemeal fashion that characterizes most workplaces is inadequate in today’s world of work. Employees have access to the same resources everyone else does, including external reporting about the company and social networks where the organization is being discussed. (In fact, workers’ use of social software is Read More »
A special report on trends and challenges facing internal communicators drew on the observations of nine internal communications experts, including Peter Shankman, gini Dietrich, Susan Cellura, Steve Kaus, and FIR co-host Shel Holtz. In this FIR interview, The report—available for free from Red E App—a mobile tool that connects employees and organizations across a variety of dimensions—addresses eight distinct problems and six solutions.
In this FIR interview, Shel talks with Red E App co-founder and CEO Jonathan Erwin about the report—Internal Communications 2015—and some of its key findings.
Brad currently works as a senior communication and marketing manager at Cisco Systems, but he has a long history in employee communications. When we met, he was a senior member of Hewlett Packard’s legendary internal communications team. He Read More »