The customer has spoken: Every employee must be socially engaged

LinkedIn's list of the 25 most socially engaged companies
LinkedIn’s list of the most socially engaged companies
It doesn’t matter what industry you’re in or what position employees hold in your organizational hierarchy. It doesn’t matter if you’re a B2C company or B2B, or whether your workforce is younger or older. Employees in your organization will use collaborative media on the job. There’s not one damn thing you can do to stop it, so you might as well figure out how to turn it to your advantage.

Fortunately, regardless of industry or hierarchy or demographic, there’s a lot of advantage to be gained.

You will retain more customers

In virtually every call center, performance is measured… Read More »

Will your intranet get Known?

Social media has a place in the enterprise. Study after study confirms that employees who are able to engage with each other over social channels are more productive, more engaged, and even lead to improved market share and revenue.

But it has been a struggle to adapt social media to the enterprise. Most efforts involve a bolt-on, such as Yammer or Chatter added to an existing intranet. These can be made to work; companies like ConAgra, Pitney Bowes, and TeeKay Shipping have made these messaging systems into rock-solid tools for employees to find and engage with colleagues who are involved in similar activities. The deeper sense of… Read More »

Communicating to achieve results is anything but frivolous

In the business world, communication plays a big part in engaging employees. There is ample research that proves companies that communicate well are four times more likely to have engaged staff. This matters because engaged employees are more efficient and productive. Turnover is lower among engaged employee populations. Motivation levels are higher.

In the business world, that’s worth the cost because the payoff is so much greater. In government, apparently employees are just supposed to engage themselves.

That, at least, seems to be the thinking behind an attack by Rep. Darrell Issa (R-California) on the internal communications at… Read More »

Research pits leaders against internal influencers to see who can reach more employees

Internal Reach

At a company where I once worked, the president rebuked my plan for communicating an organizational change designed to ensure everybody knew about it. “If I want to make sure everyone knows something,” he said, “I know exactly which five secretaries to tell.”

He was succumbing to the idea that admins are inherently gossips, an offensive perspective, and in fact his failure to adopt a strategy for communicating led to a widespread lack of awareness about the change. But he was actually on to something. The idea of the right five people has a lot of merit.

I don’t encounter many internal communications departments that include… Read More »

Friday Wrap #112: A PR digital working group, more social experiments, a curated streaming audio app

Friday Wrap #112
Flickr photo courtesy of Shanthanu Bhardwaj
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

CPRF launches digital working group—The Council of Public Relations Firms (CPRF) has launched a working group of “incredibly smart people running digital in their agencies” to tackle the question of how the PR industry can obtain its rightful place as the leader of digital… Read More »

GM’s bad words: This is what happens when leaders listen ONLY to their lawyers

Part of GM's presentation on banned wordsOn his new HBO show on Sunday, comedian John Oliver excoriated GM over its current recall crisis. CEO Mary Barra’s optimism that GM’s difficulties will result in a better, stronger company, Oliver said, must mean that the 13 people the company acknowledges were killed as a direct result of vehicle defects are actually a good thing.

Among the issues Oliver raised was a list of words employees were told to avoid using. The list, which were part of a 2008 presentation to employees on how to communicate with each other about safety issues, included deathtrap, widowmaker, and rolling sarcophagus. In all, there were 68 words and phrases… Read More »

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