Introducing Shrink-Wrap: What communicators can learn from Pokemon Go

I have been toying for a while with the idea of a short weekly video that goes into a little more detail on one of the hotter items I plan to include in my Friday Wrap, which I use to curate items of interest to communicators that have been published in the last week. With Pokemon Go in the news, I figured this was the week to launch this endeavor. Your feedback is most appreciated!

Snapchat can be a powerful employee advocacy tool

How and why to use Snapchat for employee advocacy

Snapchat, the messaging app that has won over youth audiences but confounded adults, is going mainstream. Among U.S. adult smartphone users over 35, 14% are now using the app, according to a Wall Street Journal article; the numbers jump to nearly 38% for those 25-34. The numbers will continue to climb.

The grown-up adoption of Snapchat signals that it could scale as big as Facebook, especially since teens aren’t abandoning it just because their parents are using it. The one-to-one messaging at the heart of Snapchat is still private and messages still vanish. But Snapchat has been taking steps to appeal to a bigger audience, most… Read More »

Webinar: Internal Influencer Marketing

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Influencer marketing is overtaking just about every other method when it comes to delivering results. One study found marketers achieved an average return on investment of $6.85 for every dollars spend on influencer marketing. (It’s even better for consumer packaged goods, which gets ROI of $11.33, and retailers, whose ROI is $10.48.) Another study revealed that 22% of customers are acquired through influencer marketing. Eighty-four percent of marketers plan to use an influencer marketing campaign this year. It makes sense, since 92% of people say they trust word-of-mouth recommendations over ads.

It has long been true that… Read More »

Friday Wrap #173: Instagram’s half-billion users, Vine’s 140-second limit, Tumblr’s live video

Friday Wrap #173The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, along with extra material only for subscribers, sign up for my… Read More »

Smartphones and productivity: Here we go again

Smartphones and Productivity: Here we go again

A new survey finds nearly 20% of full-time employees are productive fewer than five hours a day. The cause of that lost productivity? Smartphones.

We have been here before. First, employers blamed the Web for lost productivity. They responded by blocking access to the Web, only to open it later when they realized it actually contained work-related content. Later, social media was the culprit. Businesses responded, predictably, by blocking social media sites. Now, a quarter of companies are banning personal calls and cell phone use.

Nearly half of employers insist smartphone distractions have compromised work quality, lowered morale… Read More »

Bring influencer marketing inside the company

Internal Influencer Marketing

The communication role of the people manager has achieved mythic proportions, becoming one of the sturdiest of sacred corporate cows. Companies embarking on change initiatives or seeking to build employee engagement include the manager as a matter of routine. To be sure, managers play a critical role in such activities. The problem is, it is practically impossible to ensure consistent communication from managers. Only under two circumstances is the manager communication component of any plan anywhere close to uniformly consistent:

  1. In an organization in which manger-to-employee communication is a fully embedded part of the culture,… Read More »

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