Podcasting is hot. What are organizational communicators waiting for?

Podcasting is hot. Why aren't corporate communicators jumping on board?Podcasting is not just red hot, it’s here to stay. Twenty percent of Americans are regular podcast listeners, which interestingly mirrors the 20% of spoken-word audio content that Americans consume. (Eighty percent of the audio Americans consume is music.)

The growth of podcasting has been incremental and steady for over a decade and it shows no signs of abating. Money is pouring into podcasting in a number of ways. Mainstream media is investing in it. Advertising networks are popping up. Sponsor dollars are pouring in. (Podcast advertising commands higher fees than other forms of online advertising.)

Despite this, few businesses are… Read More »

“Words on the Wall” are worse than no values statements at all

Misaligned Values

The current state of employee engagement isn’t pretty. According to Gallup, only 33% of employees are engaged with their jobs (that is, poised to deliver discretionary effort to help the company succeed).

Engagement isn’t everything, of course; other employee-related factors drive business results, from job satisfaction to a sense of purpose. But there’s a problem there, too. Gallup’s research indicates that “just four in 10 employees worldwide strongly agree that the mission or purpose of their company makes them feel their job is important. And less than half of workers in any industry feel strongly connected to their company’s… Read More »

Oct. 7 Webinar: Employees, Crises, and Social Media

Webinar: Employees, Crises, and Social Media

Most crisis communication plans miss a critical element: Employees. Ignored, they can innocently (or maliciously) make your existing problem even bigger. After all, their online friends most likely know where they work and if employees aren’t volunteering information, people in their social networks are soliciting it.

When engaged, employees can become powerful advocates and expand the reach of your messages. In an eye-opening webinar on October 7 (noon ET), I will offer solutions for keeping employees up to date, maintaining the highest possible levels of engagement as the organization endures its crisis. But that’s just the… Read More »

FIR #54: Our most engaging episode ever

For Immediate Release

Cross-posted from the FIR Podcast Network

Employee engagement was a constant theme in this week’s conversation with iCology founder Chuck Gose, internal communication measurement thought leader Angela Sinickas, and BBVA’s global head of employee communication, Peter Vogt. (Don’t worry; if you’re not involved with employee communication, there’s plenty to sink your teeth into in this episode for you, too.) Our topics included…

  • A Harvard Business Review article suggests there’s a dark side to engagement.
  • Internal communication departments are not adopting mobile solutions.
  • There’s your corporate brand, your product… Read More »

Stop trying to make employees happy. It’s not your job.

Making employees happy is not your job

Beth and Mary have worked for the same company for about the same length of time.

They work at same tier of the company hierarchy. They are paid about the same, have the same benefits, have equally supportive and communicative bosses, and have experienced roughly the same employee journey through their careers. Count Beth and Mary among the company’s engaged employees who are good at their jobs and do them well.

Mary is happy. She is upbeat. She loves life.

Beth? Not so much. Beth always looks as though she is in despair. She sighs a lot. Smiles appear forced. Her somber demeanor has little impact on her relationship with her… Read More »

Shrink-Wrap #10: Throwing employees under the stagecoach

I was planning to skip a video this week because I’m on the road, but reading the Wall Street Journal article about Wells Fargo’s CEO throwing his employees under the bus…er…stagecoach led me to produce this quick Shrink-Wrap. Please share your thoughts about what an internal communications department could possibly do under these circumstances.

Links from this episode

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