The Hobson & Holtz Report - Podcast #208: January 22, 2007

Content summary: Two new FIR podcasts posted; marketers upset about changes to Outlook; track website analytics with RSS feeds; online newspaper blog traffic grows 210%; blogger, not splog, hijacks blog content; increasing criticism of Celebrity Big Brother and the UK’s Channel 4 as advertisers pull out: what does this TV show say about society?; David Phillips reports on social media on steroids; the social media press release kerfuffle; listener’s comment discussion; reminder about the New Communications Forum in March; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up… Read More »

The Hobson & Holtz Report - Podcast #130: April 20, 2006

Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners’ comments discussion; next show an FIR/ATS mashup; the music, and more.

Show notes for April 20, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic… Read More »

Business IM use up to 85%

A study from Radicati Group reinforces the notion that IM has evolved from a means for people to engage in idle chatter to a vital business communication tool. Eighty-five percent of North American businesses use IM, according to the study, and 44% of those businesses that have adopted IM sought to improve internal communication. Thirty-three percent are saving long-distance phone charges by encouraging employees to use IM. In a C|Net story on the study, Cantor Fitzgerald trader Sal Morreale is quoted: “If you don’t have IM in this business, you’re not there. I tend to have 10 or 11 IM windows open at a time.”

The study, “Messaging… Read More »

Arrested for spimming

I’ve been getting a ton of spim lately. Spim is spam that targets your instant messager (IM) rather than your e-mail. At least twice a day, my IM client pops up with an invitation to visit a Web site created and maintained entirely by women. I get more irritated every time I have to put a block on the ad which comes from a different source every time it appears.

So I cheered when I read that 18-year-old Anthony Greco was arrested last Wednesday for sending 1.5 million spim messages advertising everything from mortages to porn. All Greco’s spims reportedly were sent to subscribers to the IM service, so he wasn’t responsible… Read More »

Formality the first victim of online communication

Instant and test messaging—IM and SMS—are growing at mind-boggling rates. In direct proportion to that growth, civility, grammar, and spelling seem to be going out the window. That’s the conclusion of a study of 1,000 online Australians conducted by ninemsn. Almost half of those surveyed regularly use IM at work, and 90% of them don’t think spelling and grammar are important in their online communication.

An article in The Advertiser quotes ninemsn consumer services director Dominic Finnegan: “Formality is the first casualty of online communication.” The article includes five key guidelines of SMS and IM communication.… Read More »

Instant Messaging: The sleeping giant

Gartner has called Instant Messaging “the sleeping giant of the Internet.” The tech analysis company expects 70% of employees will use IM for personal communication this year. Already, business communications account for one-third of the 1 billion instant messages sent daily. What will spur the growth of IM, though, is the introduction of new technologies that transform the technology for a simple communication tool to a front end for business applications.

India’s Express Computer magazine reports that more mobile devices will be able to access IM and a host of business applications are ready for unveiling. It’s not so much instant… Read More »

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