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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Content summary: Two new FIR podcasts posted; marketers upset about changes to Outlook; track website analytics with RSS feeds; online newspaper blog traffic grows 210%; blogger, not splog, hijacks blog content; increasing criticism of Celebrity Big Brother and the UK’s Channel 4 as advertisers pull out: what does this TV show say about society?; David Phillips reports on social media on…

Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners’ comments discussion; next show an FIR/ATS mashup; the music, and more.

Show notes for April 20, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a…

A study from Radicati Group reinforces the notion that IM has evolved from a means for people to engage in idle chatter to a vital business communication tool. Eighty-five percent of North American businesses use IM, according to the study, and 44% of those businesses that have adopted IM sought to improve internal communication. Thirty-three percent are saving long-distance phone…

I’ve been getting a ton of spim lately. Spim is spam that targets your instant messager (IM) rather than your e-mail. At least twice a day, my IM client pops up with an invitation to visit a Web site created and maintained entirely by women. I get more irritated every time I have to put a block on the ad which…

Instant and test messaging—IM and SMS—are growing at mind-boggling rates. In direct proportion to that growth, civility, grammar, and spelling seem to be going out the window. That’s the conclusion of a study of 1,000 online Australians conducted by ninemsn. Almost half of those surveyed regularly use IM at work, and 90% of them don’t think spelling and grammar are important in their online…

Gartner has called Instant Messaging “the sleeping giant of the Internet.” The tech analysis company expects 70% of employees will use IM for personal communication this year. Already, business communications account for one-third of the 1 billion instant messages sent daily. What will spur the growth of IM, though, is the introduction of new technologies that transform the technology for a simple…

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