2007-04-07
Posted on April 7, 2007 9:40 am by Shel Holtz
| Instant Messaging
As Neville and I began recording episode #229 of the Hobson and Holtz Report last Thursday, Neville put out a tweet on the FIR Twitter account: “About to start recording FIR #229. Do you have a comment for today’s show? Twitter it!”
Among the nearly 60 people who follow the FIR tweets, three took us up on the offer, providing real-time contributions to the podcast as we recorded it.
There’s nothing new about real-time audience involvement in an asynchronous podcast. Michael Butler of The Rock ‘n Roll Geek Show, for example, has a chat room where people can participate live. I understand Chris Pirillo does the same for his show. For
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2007-01-22
Posted on January 22, 2007 3:36 pm by Shel Holtz
| Instant Messaging
Content summary: Two new FIR podcasts posted; marketers upset about changes to Outlook; track website analytics with RSS feeds; online newspaper blog traffic grows 210%; blogger, not splog, hijacks blog content; increasing criticism of Celebrity Big Brother and the UK’s Channel 4 as advertisers pull out: what does this TV show say about society?; David Phillips reports on social media on steroids; the social media press release kerfuffle; listener’s comment discussion; reminder about the New Communications Forum in March; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up
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2006-04-20
Posted on April 20, 2006 3:38 pm by Shel Holtz
| Instant Messaging
Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners’ comments discussion; next show an FIR/ATS mashup; the music, and more.
Show notes for April 20, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic
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2005-07-05
Posted on July 5, 2005 6:41 am by Shel Holtz
| Instant Messaging
A study from Radicati Group reinforces the notion that IM has evolved from a means for people to engage in idle chatter to a vital business communication tool. Eighty-five percent of North American businesses use IM, according to the study, and 44% of those businesses that have adopted IM sought to improve internal communication. Thirty-three percent are saving long-distance phone charges by encouraging employees to use IM. In a C|Net story on the study, Cantor Fitzgerald trader Sal Morreale is quoted: “If you don’t have IM in this business, you’re not there. I tend to have 10 or 11 IM windows open at a time.”
The study, “Messaging
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2005-02-21
Posted on February 21, 2005 9:08 am by Shel Holtz
| Instant Messaging
I’ve been getting a ton of spim lately. Spim is spam that targets your instant messager (IM) rather than your e-mail. At least twice a day, my IM client pops up with an invitation to visit a Web site created and maintained entirely by women. I get more irritated every time I have to put a block on the ad which comes from a different source every time it appears.
So I cheered when I read that 18-year-old Anthony Greco was arrested last Wednesday for sending 1.5 million spim messages advertising everything from mortages to porn. All Greco’s spims reportedly were sent to subscribers to the MySpace.com IM service, so he wasn’t responsible
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2005-02-14
Posted on February 14, 2005 9:06 am by Shel Holtz
| Instant Messaging
Instant and test messaging—IM and SMS—are growing at mind-boggling rates. In direct proportion to that growth, civility, grammar, and spelling seem to be going out the window. That’s the conclusion of a study of 1,000 online Australians conducted by ninemsn. Almost half of those surveyed regularly use IM at work, and 90% of them don’t think spelling and grammar are important in their online communication.
An article in The Advertiser quotes ninemsn consumer services director Dominic Finnegan: “Formality is the first casualty of online communication.” The article includes five key guidelines of SMS and IM communication.
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