Friday Wrap #103: Hashtags gone bad, Yahoo’s YouTube rival, no more Zappos job listings, and more

Friday Wrap #103The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

Hashtag Hell

Tale #1: Chevron—Hashtag hijacking is nothing new, though it’s still remarkable that there are still big brands with volatile critics that introduce ill-advised hashtag campaigns. What happened with Chevron takes the concept in a whole new direction. #AskChevron “was not started by Chevron at all. This was a promoted tweet setup and paid for by… Read More »

Friday Wrap #53: Controversy leads to great PR, execs want CEOs to be social, Reddit drives traffic

Friday Wrap #53

(c) Can Stock Photo
Several reports, studies and news items may have slipped by unnoticed this week in the wake of bigger stories, like Facebook’s response to criticism for allowing offensive material to sneak through its filters. Not to worry! Every time I see an item of value to communicators, I cave it to my link blog at LinksFromShel.tumblr.com. I choose items from this collection to appear in the Friday Wrap, which begins below. If you find an item that should be included, send it to me via email or any other channel where we’re connected.

Photos resonate for newspapers…except one

Instagram has become an important channel for a… Read More »

FIR finds a new use for Twitter

As Neville and I began recording episode #229 of the Hobson and Holtz Report last Thursday, Neville put out a tweet on the FIR Twitter account: “About to start recording FIR #229. Do you have a comment for today’s show? Twitter it!”

Among the nearly 60 people who follow the FIR tweets, three took us up on the offer, providing real-time contributions to the podcast as we recorded it.

There’s nothing new about real-time audience involvement in an asynchronous podcast. Michael Butler of The Rock ‘n Roll Geek Show, for example, has a chat room where people can participate live. I understand Chris Pirillo does the same for his show. For… Read More »

The Hobson & Holtz Report - Podcast #208: January 22, 2007

Content summary: Two new FIR podcasts posted; marketers upset about changes to Outlook; track website analytics with RSS feeds; online newspaper blog traffic grows 210%; blogger, not splog, hijacks blog content; increasing criticism of Celebrity Big Brother and the UK’s Channel 4 as advertisers pull out: what does this TV show say about society?; David Phillips reports on social media on steroids; the social media press release kerfuffle; listener’s comment discussion; reminder about the New Communications Forum in March; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up… Read More »

The Hobson & Holtz Report - Podcast #130: April 20, 2006

Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners’ comments discussion; next show an FIR/ATS mashup; the music, and more.

Show notes for April 20, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic… Read More »

Business IM use up to 85%

A study from Radicati Group reinforces the notion that IM has evolved from a means for people to engage in idle chatter to a vital business communication tool. Eighty-five percent of North American businesses use IM, according to the study, and 44% of those businesses that have adopted IM sought to improve internal communication. Thirty-three percent are saving long-distance phone charges by encouraging employees to use IM. In a C|Net story on the study, Cantor Fitzgerald trader Sal Morreale is quoted: “If you don’t have IM in this business, you’re not there. I tend to have 10 or 11 IM windows open at a time.”

The study, “Messaging… Read More »

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