Instagram Rising: Hurricane Sandy propels mobile photo sharing app into mainstream media

InstagramThe importance of social platforms tend to emerge during natural disasters. The tsunami in Indonesia, Hurricane Katrina, and the Haiti quake all were accompanied by a surge in the use of various social media that demonstrated they were good for more than marketing campaigns and idle chat. YouTube, Twitter and Facebook all earned props for the important roles they played.

A certain legitimacy also accrued to social media with mainstream media adoption. (Remember when Rick Sanchez started using Twitter on his CNN program?)

In the wake of Hurricane Sandy’s devastation, another social channel has assumed its place as a mainstay. Instagram… Read More »

Friday Wrap #19: recovering from a tweet gaffe, promoted Twitter surveys, Instagram tops Twitter

Friday Wrap

(c) Can Stock Photo
Announcements have been flying fast and furious this week, so it’s almost all hard news in the Friday Wrap, my weekly review of interesting reports from the previous seven days. Every time I find something I might want to include in the wrap (or on my blog or podcast), I save it to my link blog on Tumblr, which you’re welcome to follow.

KitchenAid recovers nicely from a presidential debate gaffe

Thinking he was using his own account when he was actually on KitchenAid’s official Twitter account, an employee of the appliance company unleashed an offensive anti-Obama tweet during Wednesday’s presidential debate. As… Read More »

Instagram emerges as an advocacy platform in the Chick-fil-a controversy

#chickfila on InstagramIn a tweet earlier today, Southeastern University PR professor Barbara Nixon pointed out that more than 50,000 images turned up on Instagram bearing the hashtag #chickfila. By the time I looked a few hours later, that number had surged to more than 62,500. (I grabbed the image at left a short time before I last checked.)

Fascinated by this, I searched for any commentary by news organizations or the blogosphere about the phenomenon. I found nothing. The use of visual imagery to convey an idea is a trend communicators can’t ignore, and you’ll find plenty of posts and articles about using Instagram and Pinterest for marketing, including… Read More »

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