Friday Wrap #160: Twitter Q&As gone bad, Virtual Reality gets real, Meerkat swims with sharks

Friday Wrap #160
Flickr photo of wrapped-up dinosaurs courtesy of Matt Brown
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. Of special note this week: The number of stories on the adoption of Virtual and Augmented Reality warranted its own special section. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re… Read More »

Content discovery: The new Holy Grail of PR and marketing

Help your readers discover great content

Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we spend a lot of time thinking about being discovered, but we’re largely ignoring the opportunity to be a source of content discovery ourselves.

What would it mean to reputations and loyalty if customers knew that paying attention to us would reveal the kind of content they crave, the same way following Facebook or Twitter helps us unearth entertaining, useful, high-value articles, reports, videos, and graphics?

We already know that customers place a premium on the ability to find great… Read More »

Friday Wrap #152: CFO takes over Twitter marketing, Reddit opens video unit, search goes mobile

Friday Wrap #152: Wrapped Flowers for Mother's Day
Mother’s Day flowers courtesy of Wikimedia Commons
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Twitter’s CFO is now in charge of marketing—It smells of desperation. It can’t end well. Anthony Noto, Twitter’s chief financial officer, has been handed the reins of the marketing… Read More »

Friday Wrap #148: Teens on Facebook, easier retweeting, skills training on LinkedIn

Friday Wrap 148
Flickr photo courtesy of Gage Skidmore
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap estories in my link blog, which you’re welcome to follow.

News

About those teens fleeing Facebook…—Facebook continues to be the number-one social network among teens, according to new research from the Pew Research Center. Seventy-one percent of all teens… Read More »

Friday Wrap #146: Up Periscope, FTC looks at IoT, Comcast gets social serious, lots of Facebook news

Friday Wrap 146
Flickr photo courtesy of Duncan Holmes
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. This week, in the wake of Facebook’s F8 conference, there’s so much Facebook news that I’ve set it off in a separate section. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Twitter launches Meerkat competitor to glowing reviews—Thanks to… Read More »

Friday Wrap #145: FTC slams Google, the end of IE, social media at work, unhappy journalists

Friday Wrap #145
Flickr image courtesy of Erik Fitzpatrick
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.


News

FTC report accuses Google of skewing search results—“Don’t be evil,” Google proclaims. Yet U.S. Federal Trade Commission staffers accused Google of manipulating search results to elevate its own… Read More »

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