2013-05-10
Posted on May 10, 2013 7:01 am by Shel Holtz
| Content
(c) Can Stock PhotoAmidst the bigger stories of the week, some great items tend to get lost. The Friday Wrap is a collection of items from the last seven days worthy of note by communicators and marketers that you may have missed. I collect stories to consider for the Wrap—as well as my podcast—at LinksFromShel.tumblr.com.
Fleishman study predicts a coming corporate reputation crisis
Every brand Fleishman Hillard reviewed in its Authenticity Gap study “found a gap between people’s expectations of the industry category and their actual experiences of the company or brand,” according to an item in Bulldog Reporter’s Daily Dog. Three… Read More »
2013-04-12
Posted on April 12, 2013 6:50 am by Shel Holtz
| Content
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the stories from which I draw items for the Wrap at LInksFromShel.tumblr.com. Who knows? There may be a story in there that matters to you.
Financial services is the least trusted industry
Although results of Edelman’s 2013 Trust Barometer were released months ago, the… Read More »
2013-03-22
Posted on March 22, 2013 8:55 am by Shel Holtz
| Content
Amidst the din of the big stories of the week, it’s easy to miss some of the smaller reports that still could have big value for you and your communication efforts. Friday Wrap to the rescue! Here every Friday I share some of the other posts and articles you may have missed. I select the final items for the Wrap from LinksFromShel.tumblr.com, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.
The state of news has implications for PR
The decline of traditional journalism continues, according to the Pew Research Center’s “The State of… Read More »
2013-03-15
Posted on March 15, 2013 10:22 am by Shel Holtz
| Instagram
There were plenty of big news items this week, making it easy to overlook some smaller, less flashy reports that were overwhelmed by all the coverage of the papal election, the new Samsung phone and several other stories. Still, there’s value in knowing about these, so let’s get right to them. As always, I collect the stories from which I select the Wrap items on my link blog at LinksFromShel.Tumblr.com.
FTC updates its social media rules
Much was made of the first release of rules governing marketing use of social media by the U.S. Federal Trade Commission. The update on those rules, however, barely made a ripple. That doesn’t mean… Read More »
2013-03-01
Posted on March 1, 2013 6:09 am by Shel Holtz
| Content
(c) Can Stock Photo
The coming surge of paid social media
Seriously, I’ve done 40 of these wraps? As always, this week’s wrap presents some news from the previous seven days that might have slid by your newsfeeds unseen. I collect links for consideration for the Wrap (as well as my weekly podcast in a link blog at LinksFromShel.tumblr.com”. You’re welcome to subscribe to stay current on even more good stuff that may have been under your radar.
Promoted tweets and native ads “have done the impossible,” according to Hootsuite CEO Ryan Holmes; they have made advertising a bit more tolerable. The proof is in the numbers, Holmes writes in a… Read More »
2013-01-19
Posted on January 19, 2013 9:18 am by Shel Holtz
| Instagram
The surging popularity of photo sharing, marketers’ desire to capitalize on those images for brand purposes, emerging technologies, and the law appear to be on a collision course.
Just as social media management company Venueseen opens an API designed to scoop up Instagram photos for use in a brand’s marketing efforts, a New York judge has ruled that two news outlets infringed on a photographer’s copyrights by publishing the photos he posted on Twitter.
Venueseen’s API was announced with a press release on Wednesday. The iconic Indianapolis 500 race is the first company to use the tool. They’ll be able to “plot fan’s geotagged and… Read More »
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