FIR Podcast #71: The Historic Decline in Trust

For Immediate Release

Cross-posted from the FIR Podcast Network

Steve Crescenzo, Steve Lubetkin, and Jen McClure joined host Shel Holtz to discuss a range of topics with an overarching connecting theme: trust and its decline. This week’s stories include…

  • Sean Spicer, the White House Press Secretary, held his first press briefing, which violated “the top two tenets of being a good PR person,” according to one analysis.
  • It turns out a little negative buzz can have a big impact on how people perceive a brand despite great advertising and marketing.
  • The 2017 Edelman Trust Barometer is out and the numbers are not good.
  • Dan York reports on the… Read More »