How to tell a shiny object from real food

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Pinterest’s spectacular ascendancy into the upper strata of social services has prompted a rash of warnings to beware the shiny object.

The notion of the shiny object (and the syndrome that bears its name) has its origins in fishing. In addition to bait and flies, lures are one way to catch a fish. A lure—adorned with feathers and other acoutrements, shaped to look like the kind of fish your prey feeds on, or just a naked hunk of metal—spins through the water as it’s dragged behind a boat or reeled in from shore. Since it’s not far from the surface, it catches the light, attracting fish who think they’re seeing food flash by. A… Read More »

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