Friday Wrap #236: Ethics call to action, new Twitter rules, CEOs going social, voice vs. paid search

Friday Wrap #236I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Richard Edelman calls for industrywide ethics principles—In the wake of the Bell Pottinger scandal in the UK, Edelman CEO Richard Edelman “called for the PR industry to adopt a new set of ethics principles superseding those of trade associations.” Edelman called out the Arthur W. Page Society, PRSA, and IABC, whose codes of ethics “do not safeguard ethical behavior” and “can’t prevent what happens in the soft underbelly” of PR. The four principles to which the entire… Read More »