FIR #146: Is Business Dropping the “E” in PESO?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Tennessee-based communicator and former PRSA leader Mary Beth West joins host Shel Holtz for an extended conversation on the battle she and colleague Susan Hart have undertaken to change ethics clauses in PRSA’s by-laws. Also on this week’s episode…

  • Companies don’t seem to care anymore about getting good press from the mainstream media; are we losing the “Earned” in the Paid/Earned/Shared/Owned model?
  • How the failure to explore what could go wrong derailed a feel-good story
  • Papa Johns’ chairman resigned and the company posted an open letter addressing the issues. It didn’t go… Read More »