Brands set up shop on Ello

Brands on ElloAs the founders of upstart social network Ello make their case for an ad-free experience as the rationale for switching from Facebook, brands are already staking their claims.

Some are advising restraint; Contently advises “it’s not a friendly place for brands to play right now; doing so would be the digital marketing equivalent of the Ferguson police chief trying to march in a protest calling for his own resignation.”

But there is no barrier to brands establishing profiles—in fact, there’s not even a real-name policy—and dozens of brands have succumbed to the allure of another place to hang a shingle.

As a caveat, it’s… Read More »