FIR Podcast #129: It’s A Great Time to Be A Communicator

For Immediate Release

Cross-posted from the FIR Podcast Network.

Serena Ehrlich, director of social and evolving media for BusinessWire, talks about what news organizations might do next now that Facebook’s algorithm has all but ended the sharing of their content in users’ News Feeds. Also in this episode:

  • Companies are increasing the size of their communication staffs in an effort to protect their reputations
  • The link between reputation and market value is getting stronger
  • YouTube will link from conspiracy theory videos to Wikipedia articles
  • Fake news spreads farther on Twitter than true stories
  • Companies are disclosing the CEO-employee… Read More »