Online advertising must drive audiences to engagement on topics they care about

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The Pitch, AMC’s reality series that pits two advertising agencies in a pitch for business, isn’t what you’d call a ratings success. In its last outing, the show drew about 340,000 viewers. (Compare that to The History Channel’s Ax Men, which attracted 10 times that number.)

It’s tough to sell advertising for a series few people are watching, but Muse Communications—one of the agencies competing on the show—bought the time to air this ad:

Muse, a Culver City, California-based agency run by Jo Muse—an African American—specializes in campaigns that target diversity markets. The commercial was designed to raise the visibility of… Read More »

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