Fiction’s place in the content marketing mix

Posted on June 18, 2013 10:10 am | Content | Publishing | Writing and Editing

Kindle

Producing a steady flow of content to satisfy the needs of a content marketing effort is a heady enough challenge for communicators. Translating technical information into content people will want to read, talk about and share takes the challenge to a whole new level.

For a lot of companies, it’s the technical side of the story that would make customers flock to their products—if only that complicated technology were more easily explained.

In the world of research, the dry, inaccessible nature of reports has resulted in a movement towards employing fiction as a means of presenting findings. It’s a movement that could, and… Read More »