FIR #171: Ice Cream for Breakfast

For Immediate Release

Cross-posted from the FIR Podcast Network.

Alabama Power communications strategist Ike Pigott joins host Shel Holtz to talk about the correct use—and abuse—of push notifications and alerts in mobile apps. Also in this week’s episode:

  • Inbox Infinity poses a dilemma for communicators trying to reach people via email
  • Senior citizens are far more likely than any other demographic to share fake news
  • Biometrics can predict a viral marketing campaign
  • Artificial Intelligence is all about the metaphor (and helped Unilever make ice cream for breakfast a thing)
  • VR’s buzz may have faded, but headsets in cars may change that
  • Read More »