Isn’t it time for communication to become a core company value?

I just crawled out of the corporate values statement rabbit hole.

For a couple hours, I have been reading the values statements of dozens of organizations. I kept at this thankless task in search of one—one—that explicitly listed communication as a value.

A good values statement articulates a company’s approach to its very existence. A vision statement sets a target; the vision is what the organization aspires to. A mission statement explains what the organization actually does. The values statement—the most tactical of the three—outlines how we do it. These are the company’s guiding principles, the approach we take to achieving… Read More »