Posted on August 24, 2015 3:03 pm | Content
Tell me a fact and I will learn.
Tell me a truth and I will believe.
But tell me a story and it will live in my heart forever
—Native American Proverb
We humans are storytelling creatures. We relate to our pasts and futures, to the world around us, to our fears, to our relationships, our beliefs, to everything in our lives through stories. When we sleep, we dream in stories.
Even in business, the way we talk about narratives isn’t all that different from a novelist framing the elements of a new book. A lot of companies invest in storytelling as a discipline. Companies from software companies to travel agencies, from mobile Read More »