Leadership involvement is vital to social intranet success

{categories limit="1"}

Evidence continues to mount that social intranets have the potential to produce big results for organizations. The ongoing McKinsey & Company study points to outcomes ranging from increased market share to reduced time to market, along with a host of other positive results. Studies from MIT and Aberdeen Group show productivity gains among employees using social intranets.

Yet a recent study from IABC and Prescient Digital Media suggests that 39% of companies don’t have any social components on their intranets (the number is as high as 49% in other research), and a substantial number of those that do have only one (like a wiki or… Read More »

{/categories}