Posted on August 29, 2016 3:28 pm | Content | Instagram | Visual Communication | Brands | Business | Channels | Crisis Communication | Facebook | For Immediate Release | Instant Messaging | Marketing | Podcasting | PR | Social Media | Twitter
Cross-posted from the FIR Podcast Network
Today’s panel features social media early adopter and veteran marketer C.C. Chapman, Business Wire’s Social and Evolving Media Director Serena Ehrlich, and marketing technology specialist and business strategist Lynette Young. We talked about…
- Apple’s efforts to introduce a Snapchat-like app, which Facebook has already done with its new iOS-only Lifestage app, all while a growing number of teens are abstaining from social media (but not smartphones).
- Pornhub and RedTube’s offer of $100,000 in free advertising. Who would want their brand associated with pornography? Probably more brands than you might think.
- The unexpected number of people who opted for live streams over NBC’s on-air Olympics coverage and what that means for brands. Facebook’s move to relinquish most human control over its Trending feature and the resulting degrading of the user experience. What brands can learn from the Hillary Clinton presidential campaign’s social media “blitzkrieg” that accompanied her speech last week calling out the Trump campaign’s coziness with the “alt-right” movement.
- Instagram “insta-communities” and how marketers need to approach them.
- Dan York’s report covers the sad state of mics in mobile devices and the tech behind NBC’s live streaming of the Olympics.
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
About today’s panel:
C.C. Chapman is a bestselling author and agile, performance-based marketer with over 15 years of experience in marketing and emerging technologies. C.C. is the author Content Rules (co-authored with Ann Handley) and Amazing Things Will Happen. C.C. has specialized skills in conference speaking, creative development, social media marketing, online direct response, working with large brands in helping them understand how to apply emerging technologies and social learnings to their marketing plans.
Over the last 20 years, Serena Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective, but she credits her 17 years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution changing the face of today’s customer communications. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.
Lynette Young is co-founder and Director of Marketing ClaimWizard, a software-as-a-service workflow management system for the public adjuster industry. She is a marketing technology strategist and published author with focus on digital marketing and implementation services. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full-stack marketer” giving her a distinct advantage in today’s fast-paced business and environment. Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions.