FIR Podcast #36: A QR Code in Every Cracker Jack Box

Cross-posted from the FIR Podcast Network

Today’s panel features Paul Gillin, who is opening a content marketing arm of his company Profitecture (and who also is host of FIR B2B here on the FIR Podcast Network); Carol Kinsey Goman, a keynote speaker, author, and adviser on collaboration, non-verbal communication, and other communication-related issues; and David Murray, executive director of the Professional Speechwriters Association, publisher of Vital Speeches of the Day, and prolific blogger. All three of today’s panel are published authors who talked about…

  • CEOs and CFOs who offer explanations (and excuses) for underperforming financials, often blaming non-material causes while ignoring more substantive issues.
  • The greatest level of awareness of the Facebook Live video-streaming platform is among 30-44 year-olds. We also talked about visual communication in general.
  • Collaboration can be too much of a good thing if not done right.
  • Can communicators finally reach a consensus on one issue, that they all despise Donald Trump?
  • The sales of print books are rebounding while e-book sales are dipping. Should communicators revisit print as a tactic?
  • A PRSA survey found most communicators think internal communications is falling behind the digital workplace. Is it necessary for internal communicators to be on top of current technologies? Are advocates for the latest tech digital oracles or cyberterrorists?
  • Cracker Jack is replacing the prize in the container with a QR code. This is one use of technology nobody likes—even those who like QR codes.
  • Tech correspondent Dan York reacts to last week’s episode and reports on a Facebook acquisition, Facebook’s release of free “spatial audio” software, and an online dialogue about encryption.

Connect with our panelists on Twitter at @PGillin, @CGoman, and @TheMurr.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Paul GillinPaul Gillin writes, speaks, and trains marketers and corporate executives to think like publishers as part of Profitecture. He specializes in social media for B2B companies – in fact, he co-wroteSocial Marketing to the Business Customer with Eric Schwartzman (who was an FIR panelist last week) and currently co-hostsFIR B2Bwith Eric. Paul has written four other books, including Attack of the Customers, his most recent book. He co-authored The Joy of Geocaching with his wife, Dana. Before striking out on his own, Paul worked for TechTarget and, before that, was editor-in-chief and executive editor of Computerworld Magazine.

Carol Kinsey GomanCarol Kinsey Goman, Ph.D., is an international speaker for corporations, associations, universities and government agencies. She is a leadership blogger for Forbes, and has served as adjunct faculty at John F. Kennedy University in the International MBA program, at the University of California in the Executive Education Department, and for the Chamber of Commerce of the United States at their Institutes for Organization Management. Carol’s clients include over 200 organizations in 25 countries. She’s a media source about the impact of body language on leadership effectiveness and the author of 12 books, including The Silent Language of Leaders: How Body Language Can Help or Hurt How You Lead.  Carol is a current faculty member for the Institute for Management Studies, offering master classes in Leadership Presence and Collaborative Leadership. She’s been a therapist in private practice, a nightclub entertainer, and a majorette for the 49er football team—but not in that order.

David MurrayFor 20 years David Murray has written and spoken frequently on corporate, political and personal communication issues—particularly employee communication, and speechwriting. He also done extensive feature writing on wide-ranging subjects: politics, golf, murder, hairpiece making, boxing, ballet, homelessness, motorcycling, the state supreme court, sailing, dinosaurs, professional poker and other related subjects, for publications and media outlets as disparate as the The New York Times, the Chicago Tribune, Sailing Magazine, Golf Magazine, Car Collector Magazine, Chicago Magazine, Advertising Age, Vibe.com and the Huffington Post. He is the executive director for the Professional Speechwriters Association, publisher of Vital Speeches of the Day, author of two books, and a prolific blogger at Writing Boots.